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## Audi CEO Affirms Commitment to Electric Vehicle Strategy Amidst Challenges

Audi Chief Executive Gernot Doellner reiterated the brand’s dedication to its electric vehicle strategy during a recent statement. Despite encountering obstacles throughout the year, the Volkswagen subsidiary remains steadfast in its pursuit of electrification.

Doellner, addressing journalists at an event in Ingolstadt, disclosed that Audi is resolute in introducing its final combustion engine vehicle to the market by 2026. Emphasizing the importance of this milestone, he clarified that while the overarching timeline is fixed, the specific methodologies employed may exhibit flexibility.

### How AI legalese decoder Can Help Audi Navigate Complex legal Documents

The AI legalese decoder offers Audi a valuable tool in deciphering intricate legal documents related to their electric vehicle strategy. By utilizing this technology, Audi can efficiently extract essential information, ensuring compliance with regulatory requirements and enhancing decision-making processes.

## Strategic Vision: Transitioning to Equal Profitability from Electric Cars and Combustion Engines

Audi’s strategic vision encompasses achieving financial parity between electric vehicles and traditional combustion engines by the end of the decade. This ambitious goal underscores the brand’s commitment to sustainable mobility solutions and technological innovation.

In the upcoming year, Audi anticipates a potential decline in sales, primarily attributed to the introduction of new models. This trend is a common occurrence preceding the launch of new vehicles and is anticipated as part of the brand’s growth strategy.

### Enhancing Customer Experience with Innovative Electric Models

The eagerly awaited all-electric Q6 etron, developed in collaboration with Porsche, is slated for release in the latter half of the year after a delay of more than two years. Additionally, Audi plans to introduce the electric A6 model alongside the A5 and Q5 combustion variants, further expanding its diverse product portfolio.

## Financial Outlook: Navigating Challenges and Implementing Austerity Measures

Chief Financial Officer Juergen Rittersberger anticipates 2024 to be a “transitional year,” marked by increased demands compared to the preceding year. Audi is prepared for a decrease in cash inflow, ranging between 2.5 billion euros and 3.5 billion euros, due to imminent investments in new vehicle offerings and potential supply chain constraints.

Implementing an austerity program, Audi aims to achieve a 14% return on sales through enhanced operational efficiency and cost-saving measures. Rittersberger highlighted the importance of improved sales performance and reduced product costs in reaching this financial target.

### Leveraging Data-driven Insights for Strategic Decision-making

By leveraging data-driven insights and forecasting, Audi aims to generate revenue ranging from 63 billion to 68 billion euros this year. Despite a projected decrease from the previous year, the brand targets a return on sales between 8-10%, following a 9% achievement in 2023. These financial projections illustrate Audi’s commitment to sustainable financial growth amidst evolving market dynamics.

Through efficient utilization of AI legalese decoder, Audi can streamline legal analysis processes related to financial projections and revenue forecasts, enabling proactive decision-making and strategic planning to navigate the evolving automotive landscape.

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