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## Starbucks Implements New Policy to Allow Customers to Use Personal Cups

Starbucks has recently announced a new initiative that will allow customers to use their own personal cups for all visits, including drive-through and mobile orders. This decision comes as part of the company’s effort to reduce cup waste sent to landfills. The new practice will launch at participating licensed stores in the U.S. and Canada, starting Wednesday.

This milestone marks a significant opportunity for customers to choose reusables and supports Starbucks’ commitment to reducing waste by 50 percent by 2030. The Seattle-based company has stated that it is the first national coffeehouse to offer personal cups for mobile orders. Additionally, there will be a financial incentive for customers who bring a clean, personal cup – they will receive a 10 cent discount on their beverage and 25 bonus stars for U.S. Starbucks rewards members.

The process for using personal cups will vary depending on the ordering method. For customers ordering inside cafes, they simply need to let baristas know they brought their own personal cup and hand it over. In drive-thrus, customers can alert baristas when ordering that they have their own cup, and baristas will collect and fill the cup at the pickup window. For in-app orders, customers will press the “customization” button and select “personal cup,” then continue ordering as normal. Once they arrive at the cafe, customers can hand over their cup to baristas in the pick-up area.

This initiative follows a personal cup test that was piloted at 200 drive-thru stores in Colorado last spring. Michael Kobori, Starbucks’ chief sustainability officer, expressed the company’s vision of a future where every beverage can be served in a reusable cup. “We know our customers are passionate about the planet, and now, they can join us in our efforts to give more than we take, no matter how they order,” Kobori stated.

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