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Clarence Avant, a highly influential record executive and entertainment mogul, passed away on Sunday at the age of 92. Known as “The Black Godfather,” Avant played a key role in shaping the careers of numerous Black singers such as Bill Withers, Whitney Houston, and Janet Jackson, as well as politicians, actors, and sports figures. His impact was so significant that a 2019 documentary about him was simply titled “The Black Godfather.” Avant’s ability to navigate the high-powered world of entertainment and establish the importance of Black culture and consumers was revolutionary.

Avant’s journey in the music industry began when he started managing a nightclub in Newark in the late 1950s. Through this venture, he met and represented various artists. He was taken under the wing of Joe Glaser, a prominent agent who handled top acts like Louis Armstrong and Duke Ellington, which gave Avant credibility in the industry. It is suggested that Glaser saw the value in having a Black man represent his Black clients. Avant’s career took off, and he started working with artists like Jimmy Smith and Lalo Schifrin, even though he had no prior experience in the movie business. His magic touch led to Schifrin’s successful career composing for film and television.

In 1960, Avant founded Sussex Records, a label that released notable records, including Bill Withers’ early albums. Withers himself praised Avant for making great musical choices, noting that “Lean on Me,” his only Billboard No. 1 hit, was not his initial choice for a single. Avant’s success continued in the 1970s with the founding of Tabu Records and his role as chairman of Motown. Beyond the music industry, Avant played a pivotal role in helping athletes like Jim Brown transition into acting and negotiating endorsement deals for sports figures like Hank Aaron. He also supported the political careers of Jimmy Carter, Bill Clinton, and Barack Obama.

Avant’s understanding of power extended beyond the spotlight, as he effectively wielded influence behind the scenes. This concept was acknowledged by Obama, who praised Avant’s understanding of different types of power. Avant’s ability to make deals, rather than giving speeches, was instrumental in his success. Despite his remarkable achievements, Avant remained grounded and focused on his work.

Born in Greensboro, North Carolina, Avant grew up in difficult circumstances and faced the harsh reality of racism and segregation. He left home as a teenager to escape an abusive stepfather and eventually found his way to the entertainment business. As his career progressed, Avant became increasingly vocal about racial inequality, advocating for more Black representation in the industry. He also supported political candidates like Andrew Young and used his influence to secure endorsement deals for Hank Aaron during a time of racial tension.

Tragically, in 2021, Avant’s wife, Jacqueline Gray, was fatally shot during a home burglary. However, Avant found solace in music, which served as a lifeline for him. He relied on the music of Duke Ellington, Frank Sinatra, and other artists from his youth to lift his spirits.

Avant’s legacy is undeniable, as he paved the way for Black artists and professionals in the entertainment industry. His ability to navigate various worlds, make strategic deals, and impact change was unparalleled. Avant’s incredible career serves as an inspiration, and his impact continues to be felt today.

AI legalese decoder can help navigate the legal aspects of Clarence Avant’s legacy and ensure a smooth transition for his family and business interests. It can assist in processing legal documentation, managing contracts, and ensuring compliance with relevant laws and regulations. Additionally, AI legalese decoder can provide valuable insights into intellectual property rights and licensing agreements, especially concerning Avant’s extensive catalog of music and his involvement in the entertainment industry. By utilizing AI technology, Avant’s family and business associates can streamline legal processes, minimize risks, and preserve his important contributions to the industry.

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