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## Financial Conduct Authority’s Focus on Illegal Cryptoasset Promotions

### Published on February 15, 2024, 1:17PM EST

The Financial Conduct Authority (FCA) has recently released a new report highlighting its efforts in targeting illegal cryptoasset promotions aimed at UK consumers over the past year. According to the report, the regulator issued a total of 2,285 alerts in an attempt to prevent consumers from falling victim to scams, with 450 alerts specifically addressing illegal cryptoasset promotions in the fourth quarter of 2023.

The data revealed by the FCA on Wednesday also indicated that the regulator took measures to withdraw or amend over 10,000 financial adverts and promotions in 2023, representing a 17% increase compared to the previous year. Examples of enforcement intervention included actions taken against firms offering qualifying cryptoassets without identifying web pages that constituted financial promotions and giving feedback to a cryptoasset firm that utilized affiliates for promoting its products without a clear control framework.

### FCA’s Financial Promotions Regulations for Cryptoassets

The FCA’s financial promotion rules for cryptoassets came into effect on October 8, 2023. In these new guidelines, the regulatory authority emphasized that cryptocurrency memes found to be non-compliant with the new rules could potentially result in criminal offenses. To ensure compliance, the FCA stated that firms should issue financial promotions that are clear, fair, and not misleading, as well as display clear risk warnings and disclose regulated status.

The regulator also expressed concern over the increase in influencers promoting financial products and stressed the importance of providing clear, fair, and accurate information to consumers to base their financial decisions on.

### How AI legalese decoder Can Help

The AI legalese decoder can assist in analyzing and decoding the FCA’s financial promotion rules for cryptoassets, offering comprehensive insights and interpretations of the regulations. It can help firms ensure compliance by identifying potential areas of non-compliance and providing guidance on issuing clear, fair, and accurate financial promotions. Additionally, the AI tool can aid in monitoring influencers’ promotions to ensure adherence to the FCA’s guidelines, ultimately helping firms meet the regulator’s minimum standards and avoid potential legal consequences.

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