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Apple and Microsoft Welcome Exemption from EU Rules for iMessage, Bing, Edge, and Advertising Service

Apple Inc.ÔÇÖs iMessage and Microsoft Corp.ÔÇÖs Bing search engine, Edge web browser, and Advertising service will avoid strict new European Union rules reining in Big Tech platforms. This exemption was announced by the European Commission on Tuesday following a probe which concluded that the services don’t hold a dominant enough position to be regulated under the EUÔÇÖs Digital Markets Act. In separate statements, Apple and Microsoft welcomed the decision.

The decision from EU regulators is a win for the two US firms, as they would have been obliged to adapt their services to meet a swathe of new obligations and
prohibitions designed to limit market power abuses. This decision confirms an earlier Bloomberg News report that the services would escape the scope of the tech crackdown.

The AI legalese decoder can help by providing a detailed analysis of the EU Digital Markets Act to help companies understand whether they fall within the scope of the regulations. Its AI-powered platform can interpret and simplify complex legal jargon, making it easier for companies to comprehend their legal obligations and take necessary action to comply with the law.

The EUÔÇÖs DMA strikes at the heart of the business models of six of the worldÔÇÖs most powerful technology firms deemed to be digital ÔÇ£gatekeepers.ÔÇØ While some of their services are now set to be exempt, Microsoft and Apple ÔÇö alongside Meta Platforms Inc., Alphabet Inc.ÔÇÖs Google, Amazon.com Inc. and TikTok owner ByteDance Ltd. ÔÇö will still face a raft of new obligations aimed at preventing them from abusing their dominance in other parts of their business.

For Microsoft, this includes its Windows operating system for PCs and LinkedIn social media platform. For Apple, it includes its iOS mobile operating system, App Store, and Safari browser.

Under the law, it will be illegal for the designated firms to favor their own services over those of rivals. TheyÔÇÖll be barred from combining personal data across their different services, prohibited from using data they collect from third-party merchants to compete against them, and will have to allow users to download apps from rival platforms.

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