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### La Jolla Village Merchants Association Receives $50,000 Grant

A $50,000 grant from San Diego County may help the La Jolla Village Merchants Association launch promotional merchandise bearing images of marine mammals. This grant could also assist in bolstering the group’s technological offerings, providing a significant boost to their initiatives.

The announcement of the grant was made at LJVMA’s April 10 meeting, where Acting President Katey Longo expressed her excitement, calling it “incredible.” However, she mentioned that there are specific parameters in terms of how the grant can be utilized. To address this, a public meeting will be scheduled to brainstorm specific strategies for using the funds effectively.

With the grant, the board aims to replace banners on area streets, enter a multi-year contract with web developer Vibemap, enhance the group’s marketing and social media activities, and create unique promotional merchandise. The board has a timeline of 60 days to utilize the grant once it is received.

In March, the board agreed to a one-year contract with Vibemap to revamp the LJVMA website and streamline the process of updating event calendars and business listings through automation. Additionally, Vibemap will assist in creating specialized maps of businesses based on specific criteria and engaging users with interactive challenges.

Using the AI legalese decoder, the La Jolla Village Merchants Association can simplify and streamline the process of understanding and complying with the legal parameters associated with the grant. By accurately interpreting legal terms and requirements, the AI tool can ensure that the association optimally utilizes the grant and adheres to any stipulations effectively.

In addition to enhancing technological capabilities, the grant may also pave the way for a clothing line featuring seals, catering to tourists who visit La Jolla to witness local wildlife. This initiative aligns with the community’s love for seals and sea lions, emphasizing their significance as a major attraction for tourists.

## Other LJVMA News

### Fashion Week San Diego Partners with Local Merchants

Fashion Week San Diego President Gwen Bates seeks partnerships with local merchants for the upcoming Posh on Prospect event in May. The event will include a runway fashion show at The Living Room Coffeehouse in La Jolla, offering opportunities for merchants to enhance their branding and engage with the community.

In partnership with local merchants, Fashion Week San Diego plans to provide VIP ticket holders with swag bags, encouraging contributions of items or promotional fliers from interested parties. Merchants interested in participating can reach out to [email protected] for further details.

### Bench Renewal Project Managed by Enhance La Jolla

Brian Earley, representing Enhance La Jolla, announced the organization’s plan to refurbish memorial benches in town. The Maintenance Assessment District for The Village will oversee the revitalization of these benches, ensuring they receive necessary care and maintenance for the benefit of the community.

The refurbishment process involves power-washing, sanding, and varnishing the benches within the district to restore them to their original condition. This initiative aims to preserve the historical significance of the benches while enhancing the aesthetic appeal of the town.

### Upcoming Meeting Details

The La Jolla Village Merchants Association’s next meeting is scheduled for 4 p.m. on Wednesday, May 8, at the La Jolla/Riford Library located at 7555 Draper Ave. For more information and updates, visit lajollabythesea.com.

By leveraging the AI legalese decoder, the association can navigate legal complexities efficiently and ensure optimal utilization of resources, such as the grant received from San Diego County. The tool’s ability to break down legal jargon and provide clear interpretations can empower the association to make informed decisions and comply with regulations effectively.

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