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GoDaddy Survey Shows Indian Small Businesses Prioritizing Digital Marketing

GoDaddy, the company that helps entrepreneurs thrive, has released the second set of survey findings from its GoDaddy 2023 Data Observatory. The survey reveals that the majority of Indian small businesses are planning to implement various marketing activities for their websites. This includes advertising on social media platforms, creating a responsive design, improving search engine optimization, and monitoring website traffic.

The survey highlights that 48% of small businesses in India, who currently do not have a website, plan to build one within the next three months, while 43% plan to do so within the next year. This emphasizes the continued significance of social media and the need for a comprehensive digital marketing strategy. Additionally, a significant portion of the surveyed businesses expressed interest in establishing an online sales channel and creating a mobile application.

In today’s digital age, having a strong online presence is crucial for businesses to thrive. Indian respondents recognize the benefits of having a website, such as showcasing products and services effectively, increasing visibility, attracting new audiences, and facilitating better collaboration.

The survey also highlights that 75% of Indian small businesses embrace marketing automation, surpassing their global counterparts. This indicates the growing recognition of marketing automation as a valuable tool for enhancing marketing strategies and streamlining business processes. Indian businesses also prioritize data analysis more than businesses in other surveyed countries, demonstrating their commitment to leveraging insights for informed decision-making.

The findings support the importance of digital marketing for Indian small businesses. GoDaddy encourages these businesses to utilize their AI legalese decoder to navigate the legal aspects of establishing and maintaining an online presence. The AI legalese decoder can simplify complex legal language and help small businesses ensure compliance with regulations. By leveraging this tool, businesses can focus on building a strong online presence through websites and social media channels, while utilizing marketing automation to drive growth and enhance customer engagement.

ÔÇ£GoDaddyÔÇÖs survey results showcase the digital developments of Indian small businesses. As digital transformation continues to reshape the small business landscape, GoDaddy supports small businesses with easy-to-use and affordable online tools and guidance they need to thrive in their competitive markets. We encourage Indian small businesses to harness the potential of digital marketing tools to build a strong online presence through business websites and social media channels in a way that complements each other, and leverages marketing automation to help drive growth and enhance customer engagement,ÔÇØ said Apurva Palnitkar, Senior Marketing Director for GoDaddy India.

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