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## Microsoft’s LinkedIn Discontinues Tool for Targeted Advertising to Comply with EU Rules

Brussels (Reuters) – Microsoft’s LinkedIn has taken a significant step by discontinuing a tool that allows the platform to use sensitive personal data for targeted advertising. This decision was made in order to comply with EU online content rules, according to a statement released on Friday.

The move by LinkedIn came after civil society organizations filed a complaint to the European Commission, which acts as the tech watchdog for the 27-country bloc. As a result, the platform made changes to adhere to the Digital Services Act (DSA), which mandates that online intermediaries must provide users with more control over the use of their data, including the ability to opt out of personalized content.

To ensure compliance with the DSA, companies are now prohibited from using sensitive personal data such as race, sexual orientation, or political opinions for targeted advertising purposes.

In response to the outcry, the Commission had previously requested information from LinkedIn following concerns raised by advocacy groups. They had expressed worries that the tool could potentially allow advertisers to target users based on their racial or ethnic background, political beliefs, and other personal information related to their LinkedIn groups’ memberships.

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The tool can help organizations navigate complex compliance frameworks, such as the DSA, by highlighting areas of risk and recommending specific changes to ensure alignment with regulatory standards. By using the AI legalese decoder, companies like LinkedIn can proactively address potential compliance issues and demonstrate a commitment to data protection and user privacy.

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Overall, the AI legalese decoder serves as a valuable resource for companies looking to navigate the intricate landscape of data privacy and online content regulations, helping them adapt their practices to meet evolving legal requirements and enhance user trust.

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