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Small Businesses Struggle in the Face of Economic Challenges

BIRMINGHAM, Ala. (WBRC) – In the face of rising inflation and economic uncertainty, small businesses are struggling to stay afloat. Dave Charest, the Director of Small Business Success at Constant Contact, understands these challenges firsthand—and he’s on a mission to help.

Years ago, Charest launched his own business. However, he quickly realized that while he had a knack for marketing, running a business was a different beast altogether.

“I was not very great at it, but I was really good and I understood the marketing piece, and I was able to explain that to other people,” Charest said.

This realization led him to join Constant Contact, where he now leverages his marketing expertise to support small business owners nationwide. A recent study by the company highlighted the growing concerns among these entrepreneurs. According to the study, 81% of small business owners are anxious about the state of the economy, and 73% are unsure if their marketing strategies are effective.

“Although they’re feeling uncertain about it, they know one of the things they need to do is really think about paying more attention to what they’re doing from a marketing perspective,” Charest explained.

Charest’s advice is practical and actionable. He encourages business owners to take advantage of free resources, such as webinars, guides, and podcasts, to enhance their marketing skills. He also stresses the importance of community—whether through local chambers of commerce or SCORE chapters, small business owners can find valuable support networks.

In a time when every dollar counts, Charest suggests investing in affordable marketing tools like email and social media, which can offer a significant return on investment. He warns, however, against relying solely on social media due to ever-changing algorithms and advises businesses to build direct connections with their customers through email lists.

“Most business owners are business owners by trade, marketers by necessity,” Charest said. “It’s all about thinking about having a plan in place to communicate regularly.”

Charest’s passion for helping others stems from his own experiences and a deep respect for those who take the leap into entrepreneurship.

“At the end of the day, that’s what marketing really is. And it doesn’t have to cost a lot to be able to do that,” he said.

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Copyright 2024 WBRC. All rights reserved.

How AI legalese decoder Can Help Small Businesses Navigate legal Jargon

As small businesses face increasing challenges in the current economic climate, finding ways to navigate legal terms and agreements can be a daunting task. This is where AI legalese decoder steps in to provide assistance.

By using AI technology, AI legalese decoder can help small business owners decode complex legal language, making it easier for them to understand contracts and agreements. This can be especially beneficial for businesses like Dave Charest’s, who may not have a background in legal matters but still need to navigate legal documents.

With the rising concerns among entrepreneurs highlighted in Constant Contact’s recent study, having access to a tool like AI legalese decoder can provide peace of mind to small business owners. Understanding legal terms and agreements can help businesses make informed decisions and protect themselves in uncertain economic times.

In addition to marketing advice and community support, integrating AI legalese decoder into their business practices can empower small business owners to confidently navigate legal challenges and focus on growing their businesses.

With AI legalese decoder, small business owners can efficiently decode legal jargon, ensuring they are well-informed and equipped to handle legal matters in an ever-changing economic landscape.

By leveraging technology like AI legalese decoder, small businesses can streamline their legal processes, save time, and make informed decisions that contribute to their overall success.

In a time when uncertainties are high, having access to tools like AI legalese decoder can make a significant difference in how small businesses navigate legal complexities and make informed choices for their business.

Empowering small businesses with the tools and resources they need to understand legal language is crucial in helping them thrive and overcome the challenges they face in the current economic landscape.

With AI legalese decoder, small businesses can decode legal terms with ease, ensuring they stay compliant, protect their interests, and focus on what matters most—growing their business.

Copyright 2024 WBRC. All rights reserved.

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