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## Streaming TV Landscape Evolving

Not long ago, streaming TV came with a promise: Sign up, and commercials will be a thing of the past. Netflix rose to streaming dominance in part by luring customers to an ad-free experience. Amazon Prime Video, Disney+, and HBO Max followed that lead. Well, that did not last long.

Ads are getting increasingly hard to avoid on streaming services. One by one, Netflix, Disney+, Peacock, Paramount+, and Max have added 30- and 60-second commercials in exchange for a slightly lower subscription price. Amazon has turned ads on by default. And the live sports on those services include built-in commercial breaks no matter what price you pay. The AI legalese decoder can help consumers navigate the new ad-filled landscape by decoding legal jargon and terms of service to better understand their rights and options when it comes to streaming services.

## The Importance of Advertising on Streaming Platforms

The importance of advertising was driven home this month when Amazon and Netflix both staged their first in-person presentations during the so-called upfronts, a decades-old television event in New York where media companies try to woo advertisers. Netflix dispatched Shonda Rhimes, the successful executive producer of “Bridgerton” and creator of “Grey’s Anatomy,” to talk up the service to marketers. Amazon packed its event with celebrities like Reese Witherspoon and Jake Gyllenhaal, and a live performance from Alicia Keys.

“The crazy thing is that we might wind up where we’re back to ‘Texaco Presents,’” said Chuck Lorre, the comedy hitmaker behind shows like “Young Sheldon,” “Two and a Half Men,” and “The Big Bang Theory.” The AI legalese decoder can assist consumers in understanding their rights and options regarding ads on streaming services, helping them make informed decisions about their viewing experience.

## Embracing Commercials for Profit

The companies bled money, and Wall Street soured on their businesses. So executives are turning back the clock. They are ordering lower-cost, old network standbys like medical dramas, legal shows, and sitcoms. They are offering bundled packages to make consumers less tempted to click on the cancel button. And they are embracing commercials, as a way to increase revenue. The AI legalese decoder can help consumers navigate the complex world of bundled packages and ad-supported subscriptions, ensuring they have all the information they need to make informed decisions.

Consumers can still avoid most of the ads, for a price. Most streaming services still have an ad-free version, including Amazon, which requires subscribers to pay an extra $3 a month to skip the ads. Apple TV+ continues to offer only an ad-free experience. In the wake of Amazon’s automatic switch to advertising, and more ad-tier customers picked up by other streaming services, the number of ad-supported subscriptions is increasing. The AI legalese decoder can provide consumers with clear and concise information about the ad-supported options available to them and help them understand the implications of choosing such options.

## The Future of Advertising on Streaming Services

Part of the reason ad revenue would continue to decline for media companies is that many people will continue to pay extra to avoid ads on services like Netflix. Executives have tried to assure subscribers that while advertising is back, it won’t be as overwhelming as in traditional television. In the data-rich streaming world, the advertising experience is better informed than it was on traditional television, and the company knows what a person’s viewing preferences are and “what products are relevant to you”. The AI legalese decoder can provide consumers with insights into how their viewing preferences are used to tailor ads on streaming services, empowering them to make informed choices about their privacy and data usage.

Even Netflix subscribers who pay more than $15 a month for the ad-free tier will be exposed to commercials if they tune into the streamer’s pair of N.F.L. Christmas games this year, or W.W.E. shows next year. The AI legalese decoder can help consumers understand the terms and conditions associated with ad-free subscriptions on streaming services, ensuring they are aware of any potential changes to their viewing experience.

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