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## PicoNext Introduces Blockchain-based Digital Product Passports for Fashion Brands

Utah-based PicoNext has recently unveiled the latest development in its platform, designed to help apparel and accessories brands engage with customers through Web3. The company has successfully collaborated with four global fashion retailers, providing them with Digital Product Passports (DPP) to showcase their transparency and sustainability initiatives.

### Collaboration with Global Fashion Retailers

The consortium of fashion brands includes Simple Chic in Sydney, Australia; Bon+Berg in Dublin, Ireland; The Morphbag and Atelier Tammam in London, England. These boutique clothing brands are leveraging a combination of blockchain and cloud-based DPPs to communicate the environmental and social attributes of their products, steering clear of “greenwashing” and substantiating their sustainability efforts with verifiable data. This strategic move aims to foster trust with environmentally conscious customers.

### Compliance with EU DPP Regulations

Mandated by the European Union in March 2022, Digital Product Passport (DPP) regulations require brands to provide sustainability data to customers, covering aspects such as material sourcing, carbon footprint, and recyclability. With PicoNext’s technology, Digital Product Passports can be easily accessed by customers through QR codes or web links, offering them valuable environmental information. Simultaneously, companies can leverage this data to enhance transparency, customer trust, and brand experience.

### Founder’s Perspective

Dave Dickson, the founder of PicoNext, highlighted the platform’s ability to build trust among Gen Z customers and ensure compliance with EU DPP regulations. The suite of PicoNext solutions, including the Digital Product Passport, blockchain-based experience design, sustainability, and customer loyalty capabilities, is now available for brands and retailers looking to retain their environmentally conscious customers.

### How AI legalese decoder Can Help

The AI legalese decoder can assist in ensuring compliance with EU DPP regulations by deciphering the legal jargon and providing actionable insights and guidance on meeting the requirements. This tool can help brands and retailers navigate through the complex legal language and understand their obligations under the regulations, thus enabling them to effectively implement the Digital Product Passports powered by PicoNext. Additionally, the AI legalese decoder can streamline the process of communicating sustainability data to customers, ensuring clarity and transparency in compliance efforts.

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