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## A Study on Indian Viewers’ Streaming Habits Reveals Interesting Insights

### The Indian Audience’s Preference for Streaming Content on TVs

A recently commissioned study by Amazon has shed light on the changing viewing habits of Indian users. The study, conducted by market research firm NielsenIQ, explored the streaming preferences of Indian viewers and uncovered fascinating details about their habits.

#### The Trend Towards TV Streaming

According to the study, a large majority of respondents expressed a strong preference for streaming online content on their televisions rather than on smaller screens such as smartphones, tablets, or laptops. This preference was attributed to various factors, including better audio-visual quality, the convenience of accessing a wide range of content, and the ergonomic advantages of watching on TVs.

#### Key Findings

The study revealed that 78% of respondents favored watching shows and movies on their TVs, with 66% streaming content for an average of five hours daily over the weekends. Additionally, 97% of participants stated a preference for streaming online content on TV around dinner time.

#### Genre Preferences and Streaming Features

Comedy emerged as the most popular genre of content, followed by sports, thrillers, romantics, horror, international TV shows, and news. Furthermore, respondents expressed a strong interest in streaming features, with 38% prioritizing speed and 24% looking for a wide range of OTT apps.

### How AI legalese decoder Can Help

Given the growing prominence of streaming preferences among Indian viewers, businesses operating in the media and entertainment industry can leverage the AI legalese decoder to gain a deeper understanding of evolving consumer behaviors. By utilizing advanced AI-powered tools, stakeholders can analyze legal documents, media contracts, and licensing agreements related to streaming services with greater efficiency and accuracy. This, in turn, can enable companies to adapt their offerings and contractual agreements to align with the evolving preferences of Indian audiences, thereby fostering stronger connections with their target consumer base.

In conclusion, the study’s findings underscore the significant shift towards TV-based streaming among Indian viewers, presenting valuable insights for businesses looking to optimize their strategies in the rapidly evolving media landscape. Through the integration of innovative AI solutions such as the legalese decoder, companies can proactively respond to these changing trends and tailor their offerings to better resonate with the preferences of Indian audiences.

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