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Warner Bros.’ “Barbie” Becomes Studio’s Highest-Grossing Film, Surpassing “Harry Potter”

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CNN
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Warner Bros. has achieved a remarkable milestone as their summer blockbuster “Barbie” becomes the highest-grossing global release in the studio’s 100-year history. This feat surpasses the previous record set by “Harry Potter and the Deathly Hallows: Part 2” in 2011. Greta Gerwig’s “Barbie” has edged out the formidable “Harry Potter” finale by an impressive $767,505, as projected by Comscore. The estimated worldwide box office total for “Barbie” stands at a staggering $1,341,854,460 by the end of Monday.

The announcement by Warner Bros. on Monday declaring “Barbie” as their highest-grossing film globally is undoubtedly a significant achievement. However, it falls short of breaking into the top 10 highest-grossing movies of all time, a list dominated by Disney franchises such as Marvel’s Avengers, Star Wars, and Avatar. For now, the title of the highest-grossing film globally remains with “Avatar,” which earned an astounding $2.9 billion globally in 2009, produced by 20th Century Fox and now owned by Disney.

Warner Bros. Pictures, the distributor of both the “Barbie” and “Harry Potter” films, is a subsidiary of CNN’s parent company, Warner Bros. Discovery. This relationship underscores the significance of this milestone for Warner Bros. as a whole.

The unexpected success of “Barbie” has stunned industry experts. Paul Dergarabedian, a senior analyst at Comscore, remarks, “When ‘Barbie’ was first announced, I don’t think anybody could have predicted that it would become the global phenomenon that it has.” The movie’s meteoric rise can be described as a “perfect storm,” resulting from the convergence of cultural, cinematic, and social media factors.

Dergarabedian suggests that the success of “Barbie” may have ripple effects within the film industry going forward. He points out that the implications of this achievement include the potential for continued success for Warner Bros., as well as benefiting Mattel, the company behind the iconic Barbie brand.

Adding to its list of records, “Barbie” recently surpassed “Super Mario Bros.” as the highest-grossing movie at the domestic box office this year. Achieving this milestone in a mere 34 days since its release speaks volumes about the popularity and appeal of the film.

“Barbie” began breaking records from the start. Its opening weekend raked in $155 million domestically, making it the largest opening weekend of the year and the biggest-ever debut for a female director. Furthermore, it exceeded the domestic box office performance of Warner Bros. Discovery’s previous record holder, “The Dark Knight” in 2008.

Within just three weeks of its release, “Barbie” crossed the $1 billion milestone at the global box office. This elite group, consisting of approximately 50 films in history when adjusted for inflation, places “Barbie” and its director, Greta Gerwig, in a league of their own. Gerwig becomes the first solo female director to achieve a billion-dollar movie.

While “Barbie” no longer reigns at the domestic box office, having been supplanted by “Blue Beetle” in late August, the film’s dominance and impact cannot be undermined. Although “Blue Beetle” had a $25 million domestic opening, it pales in comparison to the monumental success of “Barbie.”

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