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### Importance of Small Business Saturday for Local Businesses

By Alexandria Mayor Justin Wilson, as told to WTOPÔÇÖs Anne Kramer

After the hustle and bustle of Black Friday, Small Business Saturday is a crucial day for small businesses across the country. Alexandria, Virginia, Mayor Justin Wilson talked with WTOPÔÇÖs Anne Kramer about the significance of this day and how it can greatly impact local businesses.

#### Impact of Small Business Saturday

On the cusp of the holiday shopping season, Mayor Wilson emphasized the importance of Small Business Saturday for the small independent stores, particularly in AlexandriaÔÇÖs Old Town. This day, dedicated to supporting mom-and-pop businesses, plays a vital role in boosting their sales and sustaining them through the holiday season.

#### MayorÔÇÖs Insights

During the interview, Mayor Wilson shed light on the significance of Small Business Saturday for AlexandriaÔÇÖs small business community. He highlighted the anticipation of the small businesses to cater to the needs of customers with unique offerings, such as sales, free gifts, discounts, and a delightful shopping experience.

#### Support for Small Businesses

Notably, Mayor Wilson also discussed the initiatives taken by Alexandria to support small businesses, especially in the wake of the pandemic. He spoke about the newly launched small business support program, the provision of services in multiple languages, and the focus on aiding diverse businesses to ensure their growth and prosperity.

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