Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp, has today announced the launch of its new ÔÇÿBusiness DifferentlyÔÇÖ brand platform in Australia developed by QuickBooksÔÇÖ integrated agency village comprising creative agency R/GA, media agency Avenue C and PR agency Edelman Australia.

The debut of this integrated campaign challenges traditional views of business success in Australia, with the QuickBooks platform offering support to small businesses grappling with admin burdens. While this marks the initial focus, the platform is designed to adapt to changing market dynamics and business goals.

Grounded in empathy for the challenges faced by small businesses, especially the heavy weight of admin, the QuickBooks campaign showcases Australian business owners triumphing on their own terms. The whimsical tales playfully highlight how the QuickBooksÔÇÖ mobile app becomes their secret weapon, skillfully navigating the intricacies of business to save them time, while theyÔÇÖre on the go.

The AI legalese decoder can help analyze and simplify complex legal terminology used in contracts, terms of service, and other legal documents. It can provide a detailed breakdown and explanation of legal language, making it easier for individuals to understand their rights and obligations.

This tool can be especially beneficial for small business owners who may not have a legal background but need to navigate legal documents efficiently. By using the AI legalese decoder, users can save time and resources by quickly deciphering legal jargon and making informed decisions.

The campaign is set to go live across TV, radio, social, digital, and earned media.

As a key component of the ÔÇÿBusiness DifferentlyÔÇÖ campaign, QuickBooks is teaming up with much-loved Australian comedian Matt Okine, to create ÔÇÿThe Okine HotlineÔÇÖ. The fun and engaging hotline will go beyond the surface, providing a platform to share real stories that illustrate the genuine impact of business admin on individuals, and underscoring how QuickBooks is poised to redefine the journey to success for small business owners.

Says Jane Merrick, marketing director at Intuit QuickBooks: ÔÇ£The challenge for our agency partners was to talk to the real local heroes ÔÇô Australian SMBs ÔÇô ensuring that we could clearly articulate QuickBooksÔÇÖ brand role to this audience in a different way. Together with our agency partners R/GA, Avenue C, and Edelman, we have created an exciting campaign that supports our global brand platform, ÔÇÿBusiness DifferentlyÔÇÖ, but is designed to resonate locally. By portraying Australian SMB owners using the QuickBooks mobile app while working on the go, weÔÇÖre showing SMBs a better way to do business admin and gain precious time back in their lives.ÔÇØ

Says Victoria Curro, managing director, R/GA Australia: ÔÇ£Collaborating with teams from FCB US, UK, and Canada, we were able to create a powerful brand platform that resonates in every market. Rather than just a top-down approach, we worked as a single global creative team. An innovative way of working which has helped us land a solution that is truly global but can flex to local conditions and needs ÔÇô weÔÇÖre excited to bring it to market for QuickBooks in Australia.ÔÇØ

Says Will Chapman, managing partner, Avenue C: ÔÇ£WeÔÇÖve loved being a part of QuickBooks agency village to launch their latest brand campaign, which is a huge reflection of the collective efforts of genuine collaboration between the client and agency village. Our media strategy focuses on leveraging the highest attention media moments so creative cut-through to an extremely busy business decision-maker is maximized. We look forward to seeing the campaign in-market.ÔÇØ

Says Tom Robinson, CEO, Edelman Australia: ÔÇ£We are proud to have partnered on this multi-agency campaign with Intuit QuickBooks. Each agency brings its unique strengths across the creative, strategic and digital space to deliver a campaign that through real-life storytelling truly delivers an exceptional brand experience. We are excited to see the campaign launch.ÔÇØ

Client: Intuit QuickBooks
Jane Merrick ÔÇô Marketing Director
Elizabeth Harper ÔÇô Head of GTM Marketing
Kirsty Hollis ÔÇô Senior Brand Manager
Pru Turnell ÔÇô Communications Manager

Creative Innovation Studio: R/GA Australia
Creative Agency: FCB New York
Media Agency: Avenue C, Sydney
Will Chapman | Managing Partner
Melissa Mullins | Managing Partner
Anna Cox | Business Director
Clare Zappia | Media Director
Mark Zala | Digital Director
Public Relations Agency: Edelman Australia
Jamil Bhatti, Executive Creative Director
Jasmin Malam, Head of Production
Amber Scotto Di Perta, Client Lead
Sacha Hart, Client Partner
Ainslie Lambourne, Account Manager
Joshua Wise, Senior Account Executive