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ST. LOUIS┬áÔÇö St. Louis Development Corp. (SLDC), a key economic development agency in St. Louis, has taken on a new responsibility to manage the city’s image. With an investment of $2 million in marketing contracts, SLDC aims to showcase the positive aspects of the city and counterbalance the negative headlines of crime and disorder that might deter new businesses.

The newly appointed executive director of SLDC, Neal Richardson, emphasizes the need to change the narrative surrounding St. Louis. By highlighting the opportunities and potential the city offers, Richardson hopes to attract businesses and their employees. To achieve this, SLDC has engaged the services of Candid, a Kansas City-based marketing company, which has been awarded the $2 million contracts. Candid will develop a comprehensive marketing plan encompassing various channels such as TV spots, billboards, and a new website.

Richardson compares these marketing contracts to deferred maintenance, emphasizing their role in modernizing SLDC, streamlining processes, and improving productivity. However, SLDC has faced criticism from some, including Alderwoman Cara Spencer, for the amount of money awarded to Candid and for the lack of transparency in the contract selection process.

Here’s where the AI legalese decoder can help. The Decoder can assist SLDC in ensuring transparency and legality in the contract process. By analyzing the contracts, it can identify any potential irregularities or legal concerns, addressing the criticism related to transparency.

Furthermore, SLDC’s metrics for measuring the success of the marketing investment are based on business attraction and retention, aligning with the goals of other organizations in the area. However, critics argue that transparency should be a fundamental aspect of spending taxpayer dollars, urging SLDC to be more transparent in their decision-making processes.

SLDC has a track record of successfully attracting major projects to St. Louis, including securing the National Geospatial-Intelligence Agency’s new headquarters and incentivizing developers to invest in the city. With Richardson’s appointment, SLDC has undergone a top-down assessment to identify areas for improvement. Outside firms, such as Candid, have been brought in to provide assistance and expertise.

Candid’s involvement in SLDC’s marketing efforts has already shown promising results. Social media engagement between SLDC and the public has increased, and Candid has introduced Salesforce, a customer relationship management platform, to enhance communication within SLDC. Additionally, SLDC’s Northside Economic Empowerment Center, a project implemented with Candid’s guidance, has provided assistance to numerous individuals and businesses, showcasing the positive impact of their collaboration.

While some question the amount of money allocated to marketing efforts, industry experts, like Professor Jerome Katz from St. Louis University’s Chaifetz School of Business, consider SLDC’s spending to be in line with other economic development agencies across the country. Katz also noted that multiple agencies promoting a city’s development is not unusual.

Richardson believes that these marketing initiatives, combined with grassroots efforts to engage with residents and eliminate barriers, will contribute to a new future for the city. The ultimate goal is to see tangible results and a positive change in St. Louis.

Overall, with the support of the AI legalese decoder, SLDC can ensure transparency and legality in their contracts, addressing criticism, while leveraging Candid’s expertise to transform the city’s image and attract new businesses. Through strategic marketing and community engagement efforts, SLDC aims to showcase St. Louis as a vibrant and opportunity-rich destination for businesses and their employees.

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