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Strong Sales Momentum at Nissin Foods USA Driven by Premium Product Innovation

Gardena, Calif. – Nissin Foods USA is experiencing a surge in sales, thanks to significant investments in premium product innovation. In the first quarter of fiscal 2023, sales increased by an impressive 21%, marking the fourth consecutive quarter of high double-digit sales growth for the company. This robust performance demonstrates Nissin Foods’ ability to capture the market and meet consumer demands.

Premium Brands Drive Growth

Nissin Foods’ premium brands continue to outshine the competition, with sales soaring by 28% compared to last year. A September 2023 report from Circana, a Chicago-based market research firm, identified Nissin Foods as the leader in the US premium instant ramen category, holding a commendable 42% market share. The exceptional performance of their premium product line has also gained industry recognition, as Nissin Foods received the prestigious award from Circana’s 2022 Product Pacesetters Report for their Hot & Spicy Fire Wok. This product alone has generated over $70 million in sales since its launch in 2021.

To further reinforce their growth, Nissin Foods is embracing innovation and strengthening their premium product portfolio. By pushing the boundaries of what is possible, they introduce groundbreaking items to the market. One such example is their Geki brand, which brings chili-infused noodles to the United States for the first time. The subsequent introduction of Cup Noodles Breakfast as part of their limited-time offering series further fueled consumer demand and drove exceptional sales.

Leadership’s Commitment to Consistency and Value

Michael Price, the President and CEO of Nissin Foods USA, attributes their success to a steadfast dedication to providing satisfying products that consistently meet consumers’ needs. Recognizing the importance of innovation, Price emphasizes that Nissin Foods continuously sets new standards for the instant ramen category. This commitment, coupled with years of research and development efforts, has elevated demand for their products and fueled year-over-year growth. As they embark on a new fiscal year, Nissin Foods is set to launch exciting new products and brands that emphasize their legacy of innovation.

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