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The Sports Entertainment Business Club at GCU recently began the semester with a panel discussion featuring prominent sports business executives Brooke Campbell, Robert Rowell, and Maddie Redmond. The event was moderated by former basketball player and NBA sideline reporter Cheryl Miller and was titled “Culture of Belonging.”

The panel discussion took place in the lobby of the Colangelo College of Business on September 12, 2023. Students filled the lobby, eager to learn from and engage with the industry leaders.

Brooke Campbell, the senior vice president of Team Services with the XFL, shared her insights and expertise during the discussion. As someone with extensive experience in the sports business industry, her perspective was highly valuable to the aspiring professionals in attendance.

Robert Rowell, the former president of the NBA’s Golden State Warriors, also participated in the panel. He provided unique insights into the operations and challenges of a professional sports organization.

Maddie Redmond, a representative from Trailrunner International, added a different perspective to the discussion, offering insights into the global aspects of the sports entertainment industry.

Cheryl Miller did an excellent job moderating the discussion, skillfully directing questions to the panelists and ensuring meaningful conversations took place. She even ventured into the audience, encouraging students to ask their own questions and facilitating a more interactive experience.

The event provided an invaluable opportunity for students to learn from seasoned professionals and gain a deeper understanding of the sports entertainment business.

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