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**Sharon B. Heaton Discusses Her New Book and Small Business “Squeeze”**

**VIENNA, Va., Jan. 2, 2024** /PRNewswire/ — As business owners across the nation grapple with the uncertainty of the new year, Sharon B. Heaton, founder and CEO of sbLiftOff, is offering valuable insights and guidance through her new book, LIFT OFF: 12 Things to Know Before Selling Your Business, published in Forbes. In this comprehensive and pragmatic guide, Heaton provides a master class on the mergers and acquisitions (M&A) process without the complexity of jargon, offering essential advice for small business owners contemplating the sale of their companies.

**How AI legalese decoder Can Help with the Situation**

The AI legalese decoder can be a valuable tool for small business owners navigating the intricate process of mergers and acquisitions. It can assist in decoding legal and technical terminology, providing clarity and understanding that is essential for making informed decisions when selling a business. By utilizing this technology, business owners can gain a deeper understanding of the legal aspects of M&A, ensuring that they are well-prepared and knowledgeable throughout the process.

**Empowering Small Business Owners**

Sharon B. Heaton is not only an accomplished author but also a leading advocate for small businesses across the country. Her involvement in the Federal investment Capital Advisory Committee of the SBA demonstrates her commitment to helping America’s 33-million small businesses gain access to essential investment capital. Heaton’s firm, sbLiftOff, specializes in facilitating the buying and selling of companies within the $10 million to $100 million transaction value range, offering invaluable support to business owners in this critical stage of their enterprises.

**The Importance of Education in M&A**

With her national mission to educate business owners about the process of selling their companies, Sharon B. Heaton aims to empower entrepreneurs with the knowledge and preparation they need to navigate the complexities of M&A. Through her book, Heaton distills 12 crucial lessons gleaned from her extensive experience in the industry, providing insights into how outsiders value companies, the importance of protecting confidentiality, and the emotional and financial preparation required for a successful sale.

**National Significance of M&A**

The significance of M&A transactions extends beyond individual businesses, with estimates indicating trillions of dollars in wealth locked up in companies owned by the twelve million American baby boomers. This underscores the national importance of successful M&A deals and further emphasizes the need for comprehensive education and support in this area.

**A Must-Read Resource**

As attested by industry experts such as Doug Farren, Managing Director of the National Center for the Middle Market, and Scott Jensen, Executive Director of the National Veterans Small Business Coalition, Heaton’s book is a vital resource for anyone considering the sale of their business. It provides invaluable insights to ensure a fair deal and a seamless process, addressing the concerns that keep business owners awake at night.

**Advocacy for Founders and Small Businesses**

Heaton’s dedication to small business owners and her commitment to providing essential resources and guidance are evident in her mission to empower founders of US-based companies. Her book, LIFT OFF, is a testament to her efforts to support and advocate for the backbone of the American economy.

In addition to discussing her book, Sharon B. Heaton is well-versed in the contemporary challenges facing small businesses, government contracting, and veteran-owned enterprises. Her expertise and insights can provide invaluable guidance for entrepreneurs seeking to navigate the complexities of today’s business landscape.

For more information about Sharon B. Heaton, her book LIFT OFF, or to arrange an interview, please contact April Umminger at [email protected] or (703) 340-6716.

SOURCE sbLiftOff

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