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## Google Faces Mass Lawsuit for Alleged Abuse of Dominance

Google parent Alphabet has been ordered by London’s Competition Appeal Tribunal (CAT) to face a mass lawsuit alleging the abuse of its dominance in the online advertising market. The lawsuit, seeking damages of up to 13.6 billion pounds ($17.4 billion) on behalf of UK-based publishers, is the latest in a series of legal battles questioning the search giant’s business practices.

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## Anticompetitive Behavior Allegations by Ad Tech Collective Action

The Ad Tech Collective Action is leading the claim on behalf of publishers who allege losses due to Google’s anticompetitive behavior. Google had sought to block the case, arguing that it lacked coherence. The company vehemently denies the allegations, as stated by its lawyers in court documents.

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## CAT’s Certification of the Lawsuit and Tech Giant legal Battles

The CAT has ruled to certify the case to move forward to trial, marking it as the latest high-profile lawsuit against a tech giant. The CAT has already certified a $3.8 billion case against Facebook parent Meta and a nearly $1 billion case against Apple earlier this year.

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