## Understanding the Art of Engaging Streaming Audiences

“Success in streaming is really about engagement” and finding hits is “more art than data,” Netflix co-CEO Greg Peters said in London on Tuesday. With the global streamer now reaching about 270 million, he said a conservative estimate sees an average of two viewers per home, meaning more than 500 million viewers worldwide with differing tastes.

“Variety and quality” is key “to satisfy this audience … we need a lot of great stories that appeal to these different tastes,” he said. “No algorithm” or data could have predicted the success of Sex Education, the exec noted, highlighting content decisions are “more art than data.”

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