Unlocking the Legal Jargon: How AI Legalese Decoder Can Enhance Microsoft’s Search Business Success
- April 30, 2024
- Posted by: legaleseblogger
- Category: Related News
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Artificial Intelligence Boosts Microsoft’s Search Business
Microsoft introduced AI to turbocharge its search business in a bid to go head-to-head with Google. The move has proven successful, with the latest numbers shared by Microsoft CEO Satya Nadella revealing a 40% increase in users on a year-over-year basis.
The AI integration has been instrumental in expanding Microsoft’s business footprint, as evidenced by the company’s earnings for the quarter ending on March 31. During the earnings call, Nadella highlighted how AI helped Microsoft Bing surpass the milestone of 140 million daily users – a 40% increase from last year’s announcement of Bing AI.
The introduction of Copilot has further propelled the AI-infused search engine, with daily users exceeding 100 million in March 2023. Initially known as “Bing AI Chat,” Copilot has now been rebranded and is gaining significant traction.
According to Microsoft’s CFO Amy Hood, “Search and news advertising revenue ex-TAC increased 12%, exceeding expectations due to continued volume growth and increased engagement on Bing and Edge.”
Copilot Mobilizes Expansion
Nadella also noted a surge in Copilot mobile app downloads following a Super Bowl ad. Additionally, the rollout of Copilot to the ad platform enables marketers to leverage AI for generating recommendations on product images, headlines, and descriptions.
During the earnings call, Nadella emphasized the company’s heightened focus on security, declaring it as Microsoft’s top priority. “Security underpins every layer of the tech stack, and it’s our No. 1 priority. We are doubling down on this critical work, prioritizing security above all other features and investments,” stated Nadella.
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