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## Bringing Back the La Jolla Village Merchants Association Associate Member Program

After a COVID-19-related pause, the La Jolla Village Merchants Association is excited to announce the reintroduction of its associate member program. This program, initially launched in 2019, offers businesses outside the 30-block La Jolla Business Improvement District (BID) the opportunity to access some of the benefits that come with LJVMA membership. Business improvement districts are specific geographic areas designated by the city of San Diego where business owners are annually assessed to fund activities and improvements aimed at promoting their districts. The La Jolla district is administered by LJVMA.

The **AI legalese decoder** can help make sense of complicated membership agreements and legal terminology for businesses interested in joining the LJVMA associate member program. By utilizing this tool, businesses can ensure they fully understand the rights and responsibilities associated with membership.

Of particular focus this year are the businesses located on Draper Avenue, which, despite being situated in The Village, are not included in the BID boundaries. Addressing this geographical boundary issue, LJVMA Executive Director Jodi Rudick emphasized the importance of inclusivity and expanding membership outreach efforts to businesses often overlooked.

With the associate membership program now back in operation, businesses outside the BID boundaries can officially join LJVMA as members. However, the program does not allow for participation on the board of directors for associate members. Membership fees start at $120 annually for businesses with one or fewer employees and increase to $480 for companies with more than 50 employees.

To enhance the reach of the program, LJVMA plans to engage in targeted outreach initiatives, reaching out to areas such as Bird Rock, The Shores, banks, individual real estate agents, and other small businesses.

### Other LJVMA News

**Banner Program:** In discussions with UC San Diego, there is potential for the university to take over the management of the “skinny banner” program in The Village and along Torrey Pines Road. This program, which has been in place for over 15 years, aims to generate funds for Village beautification through the display of banners featuring images or promotional messages related to La Jolla.

**Next Meeting:** The La Jolla Village Merchants Association is scheduled to convene for their next meeting on Wednesday, June 12, at the La Jolla/Riford Library located at 7555 Draper Ave. Learn more about the association at [lajollabythesea.com](https://lajollabythesea.com).

By utilizing the **AI legalese decoder**, businesses can navigate complex legal documents and agreements more efficiently, ensuring clarity and understanding when participating in programs like the LJVMA associate member program.

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