The financial technology startup, okoora, has recently unveiled an App Marketplace tailored for its Automated Business Currency Management (ABCM) platform. This new feature offers businesses a secure and intuitive space to purchase supplementary services that amplify the core functionalities of the ABCM cloud-based system for streamlining currency operations.

In line with the current shift towards democratizing financial services, the okoora App Marketplace signifies a departure from the stronghold that major banks used to have on traditional banking services. By concentrating on enhancing the currency management experience for small and medium-sized enterprises, the Swiss-Israeli fintech startup aims to empower businesses and provide them with greater autonomy through the ABCM platform. Moreover, the App Marketplace is open to all users, irrespective of their subscription status to the ABCM platform.

Presently, the okoora App Marketplace hosts a variety of apps designed to meet diverse business needs. Some of these offerings include Free Outgoing Payments, which enables companies to save costs by sending regular payments at no additional charge; an FX Expert Package, offering expert guidance on navigating FX management intricacies; and an FX Hedging Policy, allowing users to create a customized FX hedging strategy aligned with their strategic goals.

ÔÇ£The App Marketplace signifies okoora’s commitment to democratizing financial services and empowering businesses to enhance their currency management experience,” mentioned Benjamin Avraham, the CEO and founder of okoora. ÔÇ£As we move away from traditional banking paradigms, our objective is to elevate the control and efficiency that small and medium-sized enterprises possess in managing their currency operations.ÔÇØ

Founded in 2021 by Avraham, who also established Ofakim Group, Israel’s leading financial risk management firm, okoora currently employs a dedicated team of 100 professionals spread across Israel, Switzerland, Germany, and India. With plans for further expansion in Europe, okoora aims to increase its workforce, enhance operational capabilities, and deliver exceptional service to its expanding client base.