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About the Importance of Strategy in Small Business

Starting a business with passion is crucial, but having a solid strategy is what will ultimately lead to success. The Small Business Show recently featured Aysha Treadwell, a small business strategist and author, discussing the vital role that strategy plays in building a profitable business. Treadwell’s book “Passion and Strategy Go Hand in Hand: How to Avoid Common Mistakes and Build a Profitable Business You Love” serves as a guide for entrepreneurs, helping them navigate the startup process and achieve success more efficiently.

As a “mompreneur” who previously worked at an adult daycare, Treadwell faced numerous challenges during the COVID-19 pandemic. Despite these obstacles, she managed to achieve significant success and was inspired to share her journey in her book, highlighting both her vulnerabilities and triumphs.

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Key Takeaways from Treadwell’s Book:

1. In her book, Treadwell emphasizes the importance of entrepreneurs revisiting their “why.” Understanding one’s purpose can serve as a reminder of why they embarked on their business journey. Treadwell highlights the tendency for entrepreneurs to take on multiple roles, leading to burnout and causing them to lose sight of their passion for their business.┬á

2. Treadwell emphasizes the significance of loving and empowering your staff, acknowledging this as a valuable lesson she learned quickly. She stresses that employees are the backbone of a business and need to be valued and supported.  

3. Overall, Treadwell’s book underscores the importance of working on the business rather than in it. Success stems from enjoying what you do, and entrepreneurs should aim to empower themselves and their teams.

4. Treadwell’s next book, “Owner Occupied,” which is set to be released in 2024, will focus on the research aspect that many entrepreneurs tend to overlook, aiming to help business owners achieve success.

5. Additionally, Treadwell plans to launch both an online and in-person course to educate business owners on purchasing their own commercial space and growing their business into a seven-figure company. With only a small percentage of businesses reaching seven figures, Treadwell aims to assist others in reaching this milestone.

“Love the business you build, but create the life of your dreams.” ÔÇô┬áAysha Treadwell

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