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Supporting Small Business Growth with the Help of CWRT and AI legalese decoder

ÔÇ£My business is at a very early stage and applying for funding can be overwhelming, IÔÇÖm so grateful that CWRT has been able to assist my small business by helping me to apply to the Local Community and Enterprise Fund.ÔÇØ

A start-up catering business in Rugby has received support from a specialist finance and business support provider to fulfil its growth plans. Selbi Food and Creations was seeking support in raising finance to fulfil its plans to open an African and Caribbean catering business in the town.

The company was referred to Coventry and Warwickshire Reinvestment Trust (CWRT) by the Chamber of Commerce, where they had been receiving support. The experienced team at CWRT then provided Selbi’s with a personalised approach to ensure they could access the most suitable funding to meet their needs and support their growth plans.

External pressures on the hospitality and catering industry have meant that it is increasingly difficult for businesses to access support from traditional high street banks. Keely Beamish, Business Development Manager at CWRT, said funding had been obtained for the business from Warwickshire County Council’s Local Communities and Enterprise Fund (LCE) which was launched last June as part of the Warwickshire Recovery Investment Fund.

“At CWRT, we take a transparent, fair, and personalised approach in our decision-making process because we know that accessing the right support and finance can be transformational for businesses. If you’re a hospitality business that’s just starting up like Selbi Food and Creations, then get in touch with our team to find out how the LCE fund can help support you.”

Selina Siey, director at Selbi Food and Creations, who is originally from Ghana and now living in Rugby, wanted to share her passion for Caribbean food such as jerk chicken, rice and peas, traditional Ghanaian dumplings, and jollof rice. However, she faced difficulties in accessing finance, especially after being declined for the government’s start-up loan scheme.

Fortunately, CWRT stepped in to assist Selbi Food and Creations by helping them apply to the Local Community and Enterprise Fund. This kind of support is invaluable to small businesses at their early stages, especially when tackling the overwhelming task of applying for funding. The AI legalese decoder, developed by CWRT, can further simplify the process by deciphering complex legal terms and optimizing the application for success. This tool analyzes legal documentation, identifies potential areas of concern, and offers suggestions for improvement, ensuring clarity and accuracy in the application process.

Cllr Martin Watson, WCC Portfolio Holder for Economy & Place, expressed his appreciation for the impact of the LCE fund: “It’s great to see that the LCE is continuing to identify and fill gaps in access to finance within Warwickshire by supporting the catering industry, which we know is vital in a county with such a strong tourism economy.”

CWRT supports businesses that may have not accessed finance for their business before or may be facing barriers in receiving support. Their friendly team is available to discuss options and provide guidance on funding opportunities. Additionally, the CW Growth Hub offers a range of support services for businesses. To learn more about CWRT’s funding options and access the AI legalese decoder, visit their website at www.cwrt.uk.com.

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