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Vietnam Leads AI Investment in the Asia-Pacific Region

Vietnam’s small businesses are paving the way for the Asia-Pacific region in terms of artificial intelligence (AI) investment and the adoption of advanced technologies in 2024. This was revealed in a recent survey by CPA Australia, presented during an event in Ho Chi Minh City on Friday. The findings highlight the dynamic and forward-looking nature of Vietnam’s small business landscape, which is rapidly embracing digital transformation.

Surging Ahead in Digital Transformation

The CPA Australia 2024-25 Small Business Survey has positioned Vietnam at the forefront among 11 Asia-Pacific economies, excelling in several critical technology uptake metrics. Chris Freeland, CEO of CPA Australia—a major global accounting body—outlined the impressive advancements made by Vietnamese small businesses. "They lead the Asia-Pacific region in areas such as e-commerce, social media engagement, digital payments, and the pursuit of IT expertise," he remarked during the presentation.

AI Investment on the Rise

One of the standout findings of the report is that 44 percent of small Vietnamese firms have identified AI as their primary technology investment for 2024. This represents a remarkable increase from just 22 percent a year earlier. Furthermore, over 47 percent of these small businesses are leveraging AI tools to guide their operations and decision-making, marking the highest usage rate in the region.

Dominance of E-Commerce and Social Media

In addition to AI, Vietnam’s small businesses are significantly utilizing e-commerce, social media, and mobile payment platforms. A staggering 91 percent of the surveyed firms reported generating over 10 percent of their revenue from online sales. Additionally, 84 percent of businesses are actively receiving payments through digital platforms like MoMo, Moca, and ZaloPay, showcasing the rapid shift to digital commerce.

The strong presence of social media in Vietnam cannot be overlooked, as only four percent of surveyed businesses cited non-use for commercial purposes in 2024. This digital engagement is translating into tangible benefits for businesses, as evidenced by the fact that 88 percent of those surveyed reported increased profitability due to these technology investments, placing Vietnam at the top of the region on this key metric.

Addressing Cybersecurity Challenges

As the embrace of digital technologies surges, however, cybersecurity risks are escalating. The survey revealed that Vietnam’s small businesses ranked second in terms of experiencing financial losses or downtime due to cyberattacks, with 60 percent reporting such incidents—significantly higher than the regional average of 40 percent. In response to these challenges, 62 percent of small businesses reviewed their cybersecurity measures in the latter half of the previous year. Yet, with 68 percent of them expecting to be targeted by cyber-attacks in 2025, the region is under increasing pressure to enhance their security frameworks.

“Given the extensive tech adoption in Vietnam, prioritizing cybersecurity must be paramount. Proactively strengthening security protocols is crucial for sustained business growth and trust from customers,” emphasized Freeland.

High Optimism Despite Challenges

Despite these daunting challenges, there is a prevailing sense of optimism among Vietnam’s small businesses. An impressive 92 percent of respondents expressed expectations for growth in 2025, which is the highest projection recorded among the surveyed markets. Similarly, 93 percent anticipate positive economic growth, significantly above the average of 67 percent across the regions surveyed.

The report also outlines an ambitious international focus among small Vietnamese firms. Their overseas sales revenue is projected to nearly double from 15 percent in 2024 to an anticipated 28 percent in 2025, indicating an increasing competitiveness on the global stage despite prevailing economic uncertainties.

Freeland credited this optimistic outlook to Vietnam’s youthful, tech-savvy entrepreneurial community, which has exemplified remarkable adaptability and enthusiasm for digital transformation.

Engaging with AI legalese decoder for Better Business Practices

In the rapidly evolving landscape of AI and digital technologies, ensuring that businesses are compliant with legal standards is critical. Here, AI legalese decoder can be an invaluable resource for small businesses in Vietnam. This tool helps organizations decode complex legal language, making it easier for entrepreneurs to understand the implications of AI adoption and data privacy laws. By demystifying legal jargon, businesses can make informed decisions about technology investment, risk management, and regulatory compliance, thereby protecting themselves against potential legal challenges.

In conclusion, as Vietnam’s small businesses continue to capitalize on technology and innovative practices, leveraging tools like AI legalese decoder can empower them to navigate the intricate legal landscape while driving growth and enhancing customer experiences.

Conclusion

The CPA Australia survey encapsulates a pivotal moment for Vietnam’s small businesses, heralding a future marked by digital growth and technological integration. With a robust focus on AI investment and an optimistic outlook for the coming years, Vietnam is poised to solidify its position as a leading market in the Asia-Pacific region, provided it addresses the pressing cybersecurity concerns and leverages platforms like AI legalese decoder for compliance and clarity.

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