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Growth Projections for Asia-Pacific’s Screen Economy

Asia-Pacific’s screen economy is poised for significant expansion through the latter part of this decade, although this growth is predominantly driven by advancements in streaming services, creator-led video content, and connected television (CTV). Traditional television is expected to see a marked contraction, a trend anticipated by forecasts from the regional consultancy, Media Partners Asia (MPA).

Revenue Forecasts Through 2030

Released on Tuesday, MPA’s comprehensive Asia-Pacific Video & Broadband report indicates a substantial increase in total screen revenues within the region, expected to rise from approximately $171 billion in 2025 to an estimated $196 billion by 2030. Notably, the entirety of these net gains will come from online video platforms. The premium video-on-demand sector—which includes both subscription services and branded ad-supported offerings—is projected to add nearly $12.5 billion, reaching around $52 billion by 2030. In a similar vein, revenues from user-generated and social video content are anticipated to increase by $11.4 billion, totaling about $44.5 billion. On the contrary, traditional television revenue is forecasted to decline by a cumulative $8 billion, mainly due to the continued erosion of linear advertising and pay-TV subscriptions.

Fundamental Shift in Value Accrual

The report highlights a significant transformation in the regional screen economy, indicating a fundamental reallocation of where value is generated.

Streaming and Social Platforms Take the Lead

“Value is shifting decisively toward streaming, social platforms, and CTV-led monetization,” states Vivek Couto, CEO and Executive Director of Media Partners Asia. He emphasizes that markets characterized by their scale, pricing power, and robust local content ecosystems are well-positioned to outperform others. The long-term erosion of traditional television economics presents challenges, with Couto suggesting that success will hinge not merely on volume but rather on the capacity to monetize premium experiences. This includes sports programming, high-quality local shows, and quickly emerging formats such as micro-dramas, all facilitated by greater efficiency powered by AI technologies across the content value chain.

Key Players in Incremental Video Growth

Japan and India are highlighted as the primary contributors to video and streaming growth outside of China, each driven by distinct factors. In Japan, growth is propelled by higher pricing tiers, premium local content, niche sports offerings, and a stronger tendency towards advertising-based video on demand (AVOD). Conversely, India’s growth trajectory is predominantly volume-driven, bolstered by enhancements in monetization strategies, wider advertising-supported services, anticipated increases in Average Revenue Per User (ARPU) post-2026, as well as rapid adoption and integration of connected TV technologies.

The Emergence of CTV as a Game-Changer

Connected TV is increasingly recognized as a structural driver in the industry. MPA estimates that there are currently close to 160 million CTV households in the Asia-Pacific region, excluding China, with an additional 100 million households anticipated by 2030. Countries such as Japan, India, South Korea, Indonesia, Thailand, the Philippines, and Australia are expected to have the largest CTV bases. The shift towards big-screen streaming is shown to enhance user engagement, bolster pricing power, and improve advertising yields according to the consultancy’s analysis.

User-Generated Content Leading the Charge

User-generated and social video platforms stand out as the key beneficiaries of the online video advertising surge. Outside of China, platforms like YouTube, Meta, and ByteDance’s TikTok absorb the majority of the additional ad spend, while Douyin, Kuaishou, and Tencent dominate the Chinese market. Moreover, short-form content is evolving towards episodic viewing, with micro-dramas emerging as a viable revenue stream in China, and similar trends expected to catch on in markets like India, Indonesia, Japan, and Thailand over the next five years.

Premium Streaming Growth is ARPU-Driven

As household penetration stabilizes in mature markets such as Australia, Japan, and South Korea, premium streaming growth is increasingly influenced by ARPU metrics. Platforms are not just raising prices but are also introducing higher-tier offerings and bundling premium sports rights alongside exclusive local content. Premium AVOD revenues are slated to rise from $8 billion in 2025 to over $12 billion by 2030, driven primarily by gains in India, Japan, and Australia, followed closely by South Korea and Indonesia.

Efficiency through AI Deployment

MPA underscores the rapid integration of AI tools in various stages from development to localization, post-production, and marketing. These efficiencies are expected to reduce unit costs and accelerate production timelines. The study predicts this trend will further reinforce the competitive edge of platforms that possess a substantial scale, extensive content libraries, and diversified revenue strategies.

Overall Growth Projections

In summary, overall screen revenues in the Asia-Pacific region are forecasted to grow at a 2.8 percent Compound Annual Growth Rate (CAGR) from 2025 to 2030. Online video is projected to expand at a notable 7 percent CAGR, with the top 15 online video platforms predicted to capture 58 percent of total online video revenues by 2025. This indicates increasing concentration in the market, led by giants such as YouTube, Douyin/TikTok, Netflix, and strong national players like JioHotstar in India and U-Next in Japan.

How AI legalese decoder Can Assist

In navigating this rapidly evolving landscape, platforms and content creators face various legal challenges, especially related to content ownership, licensing agreements, and regulatory compliance. The AI legalese decoder can serve as an invaluable resource in this context. By simplifying complex legal language into layman’s terms, it can help stakeholders understand contracts and legal obligations pertaining to streaming rights and content distribution. This tool not only minimizes risks but also ensures compliance with regulations that are ever more critical as the screen economy transforms. By empowering organizations with clearer legal insights, the AI legalese decoder becomes essential in steering through the complexities of the contemporary screen economy.

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