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ITB Innovation Radar: Strong Tailwind for Tech and Sustainability

The ITB Innovation Radar continues to gain momentum in 2024, emerging as a key platform for visionary thinkers in the industry. This year’s lineup features an impressive 16 entries, showcasing the latest innovations shaping the future of travel.

Introducing ITB Innovation Radar in 2023 was a game-changer for the world’s premier travel trade show, signaling a return to on-site events. The platform serves as a showcase for groundbreaking ideas that have the potential to drive sustainable transformation in the travel industry, whether through social, economic, or technological advancements. Leading up to the event, exhibitors were invited to submit their innovative solutions for review by the ITB Innovation Radar team at no cost.

The 2024 edition of the ITB Innovation Radar Catalog boasts 16 entries, marking a significant growth from the 11 entries featured in 2023. These innovations span from B2B services catering to hospitality and travel professionals to initiatives that promote sustainable travel practices. All submissions come from exhibitors at ITB Berlin, providing attendees with the opportunity to meet the innovators in person from March 5-7, 2024.

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The Comeback Trio

The continued interest in ITB Innovation Radar underscores its effectiveness as a valuable platform for engagement. This year, we are delighted to welcome back three previous innovators who are unveiling new and exciting offerings.

GauVendi presents Inventi-Flow, a feature powered by AI that enhances hotel capacity allocation by considering additional factors such as housekeeping, thereby revolutionizing the hotel sales system.

WorldLine is developing AI-initiated Autonomous Payments, a cutting-edge approach that integrates conversational commerce with an AI-driven personal shopper, enabling users to interact with a chatbot to discuss their preferences.

Sustainable Travel and Community Empowerment

ITB Innovation Radar 2024 shines a spotlight on sustainable travel concepts, with two entries dedicated to addressing pressing sustainability issues.

Mastercard introduces Tico Treasures, a platform that connects tourists and artisans, facilitating online craft sales and global shipping through the Correos Postal Service, thereby empowering communities and promoting sustainable tourism.

Innovative Solutions for Hospitality Excellence

This year, the spotlight is on smart solutions that enhance various aspects of the hospitality industry, improving guest experiences and operational efficiency.

yoummday addresses the staff shortage challenge with a technology platform that enables travel companies to manage remote workforces and access a global talent pool of over 15,000 sales and customer care freelancers.

Hotel Social by 80 DAYS offers a training initiative tailored to the hotel, travel, and hospitality sectors, providing a scalable solution to train staff members and align business objectives effectively.

Enhanced Services for Travel Providers with AI and Blockchain

Tour operators and agencies are leveraging advanced technologies like AI and blockchain to deliver more personalized and cost-efficient travel solutions, raising the bar for customer service.

FastSearch by ISO Travel Solutions enhances the search and pricing efficiency of travel offers, offering new search functionalities across vast data volumes and ensuring rapid response rates while optimizing IT costs.

Chain4Travel unveils Camino Messenger, a blockchain-powered platform that enhances communication and information sharing among travel companies, ensuring secure and transparent interactions for all stakeholders.

This extensive lineup of innovations in the travel industry demonstrates the ongoing commitment to driving technological advancements and sustainability practices in the sector.

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