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Essence Festival in Louisiana: A Celebration of Culture and Black Businesses

NEW ORLEANS (WVUE) – People in Louisiana know a lot about gumbo, and the annual Essence Festival of Culture offers a ‘gumbo’ of activities, including help for small black-owned businesses and discussions on African Americans’ economic and political power.

The Essence Festival brings together a diverse range of activities and opportunities for both attendees and small black-owned businesses. The Essence Marketplace at the Ernest N. Morial Convention Center featured a variety of unique wares from local entrepreneurs. The focus on supporting black businesses extends beyond the convention center, as demonstrated by events like the Hair Glam Squad Small Business Expo organized by Entrepreneur MeMe Kelly.

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The Essence Festival not only showcases the entrepreneurial spirit of the black community but also serves as a platform for important discussions on economic empowerment and political engagement. The Global Black Economic Forum held panel discussions addressing key issues facing the African American community, with prominent figures like Rep. Maxine Walters participating.

In addition to empowering black entrepreneurs, the Essence Festival also highlights the significance of African American voters. Panel discussions on the digital divide and the importance of the African American vote underscore the critical role that political participation plays in shaping policies that affect the community.

Rev. Al Sharpton, President of the National Action Network, emphasized the importance of voting and political engagement, urging attendees to exercise their right to vote and make their voices heard. African American women, in particular, were recognized for their role as reliable voters and influencers in elections.

The presence of Vice President Kamala Harris at Essence further underscores the festival’s political significance, with discussions around current political challenges and the importance of civic engagement taking center stage. As attendees from across the country gather to celebrate culture and community, the Essence Festival continues to serve as a powerful platform for empowerment and advocacy.

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