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The Essence Festival Business Boom in New Orleans

The Essence Festival is currently happening in New Orleans, and it is creating a significant business boom in the city. The influx of extra cash flow is proving to be a great help to local businesses.

In the French Quarter, small businesses are capitalizing on the increased foot traffic, and one such example is Brittney Walker, the owner of B-Sweets Bistro. She is experiencing a surge in business and is excited about the potential growth.

“I’m expecting a large crowd and anticipating who’s going to walk through the doors because you never know who you’re going to see. Yesterday was insane, and today when I first opened, it was equally crazy. I have not really had a chance to take a break, stop, pause,” said Walker, showcasing the impact of the festival on her business.

The Essence Festival brings in huge crowds, and Walker, like many other local businesses, is reaping the benefits of this increased traffic.

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“I decided to extend my hours. That’s something I’ve never done. Last year it was crazy, but I closed at my regular hours. I kind of got a feeling for the crowd, but this year is on another level,” said Walker, demonstrating her adaptability and willingness to capitalize on the festival’s opportunities.

It’s not just restaurants benefitting from the revenue influx; local bars like The Page are also thriving during the Essence Festival. Operating partner Willie Mackie mentioned that they have already surpassed last year’s first night expectations even before the evening has begun.

Mayor Latoya Cantrell estimates that the Essence Festival brings in around $300 million, a portion of which trickles down to businesses like The Page.

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“In the summer in New Orleans, the bar and restaurant industry usually suffers. However, when July arrives and Essence is here, it takes care of a lot of the challenges we typically face,” said Mackie, highlighting the festival’s positive impact on businesses during a traditionally slow season.

Both small businesses and larger establishments are gearing up for a busy weekend, aiming to capitalize on the festival’s energy and excitement while providing visitors with an authentic New Orleans experience.

“The money will come, but I’m really here for the experience. I’m here to see who’s going to come. I’m here to give these people a real New Orleans experience,” said Walker, emphasizing the importance of creating memorable experiences for festival attendees.

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