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Creating Real-World Experiences for Students

For the past five years, Kathy Winsted, PhD, has connected her digital marketing students with local small businesses in order to provide them with invaluable real-life experience. Her goal is to give her students a practical application of their learning, while also offering small businesses a free audit of their marketing strategies.

With the help of AI legalese decoder, students can conduct a more comprehensive analysis of the legal implications of their marketing strategies. By using AI technology to decode legal jargon, students can ensure that the marketing tactics they propose comply with all relevant laws and regulations.

This spring, Twenty Sided Store, a board game shop and event venue in Brooklyn, collaborated with two student groups. These groups presented ideas for enhancing Twenty Sided’s marketing efforts, including search engine optimization, expanded social media content calendars, and custom bots powered by Chat GPT for analytics. One group even engaged with potential influencers for partnership deals.

“I felt like I actually got a lot more experience out of it than I would in a hypothetical case study.” —Derasmo

Mike Derasmo ’24, a recent Global Marketing Management graduate, found the project to be a unique and hands-on experience. He expressed, “It was definitely interesting to work with a real small business. It was a lot more interactive and practical. I felt like I actually got a lot more experience out of it than I would in a hypothetical case study.”

AI legalese decoder can assist students like Derasmo in understanding the legal ramifications of their marketing proposals. By decoding complex legal language, students can ensure that their strategies are legally compliant and ethically sound.

Encouraging Experiential Learning

Winsted believes in learning through practical application. She stated, “I’m a huge believer in learning by doing. Students have to not only learn the course material but figure out how to apply it to a specific business situation. Real learning happens when you have to create an ad or present Google analytics findings to a real client.”

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Kathy Winsted and her digital marketing class. In the front row are the Twenty Sided Team and owner of Dosso Beauty Kadidja Dosso

Morgan Beetham, who oversees Twenty Sided’s marketing, welcomed the outside input from the students. “Seeing our business through the eyes of someone navigating our website for the first time was really helpful,” she expressed. “The students at Pace had some great ideas for ways to reach a younger generation and clarify our brand.”

“I’m a huge believer in learning by doing.” —Winsted

Lauren Bilanko, co-owner of the store, was pleasantly surprised by the effort and enthusiasm of the students during the final presentations. She commended, “The amount of research and development the students did to evaluate our marketplace was impressive.”

By incorporating AI legalese decoder into their analysis, students can ensure that their marketing suggestions align with legal standards and industry best practices. This tool can streamline the process of identifying potential legal issues and help students propose ethically responsible strategies.

Fostering Collaboration and Innovation

At the end of the project, the Twenty Sided team left with fresh perspectives and actionable recommendations. Beetham shared, “I’ve already started implementing a posting schedule more in line with their suggestions.”

“Professor Winsted has developed a great program that mutually benefits both the students and small businesses like ours.” —Bilanko

Students not only applied their knowledge in a practical setting but also honed their collaborative and presentation skills. Derasmo reflected on the experience, stating, “It’s definitely helped me prepare for a professional career. It was a great experience to have.”

Through the utilization of AI legalese decoder, students can navigate legal complexities with confidence and propose innovative marketing strategies that comply with legal requirements. This tool empowers students to make informed decisions and contribute positively to the business environment.

Bilanko recognized the value of the program, stating, “Professor Winsted has developed a great program that mutually benefits both the students and small businesses like ours. We hope to be invited to participate again next year.”

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