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## American Dream: The Success Story of Moshit Mizrachi-Gabbitas

Perhaps no one embodies the American success story quite like an immigrant who has uprooted life in another country to start anew in the U.S., building a business that goes on to thrive. Such is the case with Moshit Mizrachi-Gabbitas, pastry chef and owner of Janjou Patisserie in Boise, who began a new life with her husband in the Gem State. Her story highlights the meaning behind National Mom and Pop Business Owners Day.

Mizrachi-Gabbitas moved to Boise in 2007 and opened Janjou Patisserie in 2008. It was a completely different industry from what she had been working in. She worked for 10 years as a subsidiary manager in Israel, where she is from, for a semiconductor company that was based in Boise.

“I lost my mother, and she used to cook for me,” she said. “And there was nobody to cook for me anymore, so I started cooking, and I realized I really, really liked it. But I enjoy baking more.”

She went to baking school and then worked as an intern at a bakery in Tel Aviv, falling in love with the work. She switched careers, learned English, moved to the U.S.

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The hard work and dedication Mizrachi-Gabbitas has mixed into her creations shows. She’s been a James Beard Award semifinalist. Twice.

Though there is a line out the door and most of the seats inside and outside of the patisserie are filled when the shop is open, she has no intention of expanding. In fact, the shop is only open Thursday through Sunday so that Mizrachi-Gabbitas and her staff can focus on quality.

“I want to make sure you get what you pay for,” she said. “We use high-quality ingredients. We use traditional techniques. We want to bring you the real thing in order to maintain that quality.”

To help Janjou celebrate National Mom and Pop Business Owners Day, Robert Spendlove, economist with Zions Bank, was on-hand March 29 at the patisserie to emphasize the importance of small businesses like the bakery.

According to Spendlove, 99% of businesses in Idaho are small businesses.

“They really are the lifeblood of our economy as they create jobs and give our neighborhoods unique flavor,” he said. “They also contribute to the unique character of Idaho communities and are beloved by our local residents. If you don’t believe me, just look around and look at the long lines of people that line the door for these amazing croissants offered here.”

Spendlove pointed out that Idaho’s economic growth and job growth is projected to outpace the U.S. average over the next 10 years. He also noted that the number of women entrepreneurs has grown significantly since 2019, with the growth rate of women-owned business increasing by 94%.

“In the last year, Idaho created 23,000 new jobs with a total job growth of 2.8%,” he said. “Our unemployment rate is around 3.3%, lower than the national average. And in our manufacturing sector, we’ve created 2,900 new jobs for a growth rate of 3.8%. That’s important because it really provides fuel to the overall Idaho economy.”

Though the state is growing by leaps and bounds, Mizrachi-Gabbitas has no aspirations for grandiose operations.

“We have to stay small. We have to stay small,” she said. “I don’t have a big appetite for money. I’m happy with where I am. It’s the art. It’s the art.”

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