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Landmark Move Rewards AI Adoption to Enhance Client Service

Date: 02 April 2025

In a groundbreaking initiative, Shoosmiths has solidified its position as a leader in legal innovation by becoming the pioneering law firm to directly connect a firmwide bonus scheme to the adoption and usage of artificial intelligence (AI) among its employees. This significant move not only incentivizes the workforce but also sets an ambitious target for the upcoming financial year: achieving one million prompts with Microsoft Copilot in order to unlock a generous bonus pool of £1 million for staff.

A Commitment to AI-Driven Excellence

The implementation of this AI-based bonus metric forms a key component of Shoosmiths’ multi-million collegiate bonus pool, which is accessible to all members of the firm. Upon meeting the AI target, Shoosmiths will share an impressive £1 million among its employees as a reward for their efforts—an evident commitment to integrating AI into the everyday workflow of its staff and enhancing the value delivered to clients.

David Jackson, the CEO of Shoosmiths, articulated the firm’s forward-thinking perspective on AI, stating:

“We believe AI is a powerful enabler—one that can help us deliver smarter, faster, better results for our amazing clients beyond what any other law firm is doing. This initiative is about creating a culture where everyone plays a role in embracing change and using technology to raise the bar on client service.”

According to Jackson, the firm does not view AI as a threat to employment; rather, it is a tool that will liberate employees to focus on the essential human-centered aspects of legal work, such as problem-solving, establishing trust, and guiding clients through intricate legal landscapes.

Partnership with Microsoft Enhances AI Integration

The effort is bolstered by Shoosmiths’ strategic partnership with Microsoft, tapping into Copilot as an early adopter to enhance various operations within the firm. Through a comprehensive approach that includes training, peer support, and financial incentives, Shoosmiths is integrating an array of AI technologies into their processes. This initiative is designed to augment the judgment, creativity, and insights of the talented lawyers and business teams with advanced digital tools.

To comfortably surpass the ambitious target of one million prompts, it is estimated that if each team member utilizes Copilot just four times a day, the goal will be easily achieved. The tracking of AI usage will be transparent across the firm, with regular monthly updates shared to foster collaboration, learning, and continuous development.

Commitment to Sustainability and Innovation

Shoosmiths is also keenly focused on sustainable innovation, aspiring to achieve net-zero emissions by 2040 in alignment with science-based targets. Plans to manage upstream emissions from AI technologies and other goods and services are part of a broader sustainability strategy that will be rolled out in 2025.

Creating Value – Inside and Out

The positive impacts of AI are already being felt at Shoosmiths, manifesting in improved efficiency and superior client delivery. Newly created roles such as Innovation Leads in each division, a Head of legal Innovation, and a Data Manager exemplify the firm’s long-term commitment to enhancing digital capabilities and empowering its workforce.

The rollout of AI at Shoosmiths is supported by a comprehensive engagement program that includes various initiatives such as drop-in sessions, hands-on workshops, and an internal knowledge hub where teams can share practical use cases, best practices, tips, and success stories.

A People-Centric Approach to Innovation

Shoosmiths’ dedication to fostering innovation is deeply rooted in its people-first culture. This new incentive not only highlights the individual contributions made by each team member in shaping the future of the firm but also emphasizes the meaningful application of AI in improving the firm’s service delivery to clients.

Jackson articulates the vision succinctly, stating:

“This is not just about how many times someone uses AI—it’s about how well we utilize it and the benefits it yields for our clients. We’re equipping our people with the tools, space, and inspiration to explore the possible applications of AI collaboratively. That’s where the real power lies.”

How AI legalese decoder Can Help

In this landscape of AI-driven innovation, tools like the AI legalese decoder can significantly contribute to Shoosmiths’ initiative by simplifying complex legal language and making legal documents more accessible to both clients and staff. This AI-powered tool can assist lawyers in quickly understanding legal jargon, thereby augmenting their capabilities in drafting, reviewing, and delivering legal materials efficiently.

Furthermore, by integrating the AI legalese decoder into their workflows, Shoosmiths can enhance their service delivery, ensuring that clients fully comprehend their legal situations without being overwhelmed by technical terminology. As the firm embraces AI usage across its operations, resources like AI legalese decoder can further support its objective of achieving smarter, faster, and better client service, ultimately driving success for both staff and clients alike.

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