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India’s Research and Insights Industry Growth Forecast

Overview of Growth Projections

New Delhi: The research and insights industry in India is on track to maintain a robust growth rate of approximately 10% in the fiscal year 2026 (FY26). This positive trajectory follows a substantial increase where the sector reached an impressive Rs 29,008 crore in FY25, reflecting a year-on-year (YoY) growth of 10.9%. According to a recent report published by the Market Research Society of India, the industry is projected to expand further, reaching an estimated Rs 32,500 crore.

Drivers of Industry Growth

The anticipated growth is primarily fueled by an escalating international demand for comprehensive insight delivery. Clients across various sectors are increasingly inclined to synthesize diverse data sources. Leveraging Artificial Intelligence (AI) has become a pivotal strategy whereby organizations can harness deeper insights and achieve faster, more targeted intelligence delivery.

“Growth will be driven by rising international demand for integrated insight delivery, as clients increasingly seek to synthesize diverse data sources, leverage AI for deeper analysis, and access faster, more tailored intelligence,” the report elaborated.

Transition to a Mature Market

The progression witnessed in FY25 indicates a pivotal transition towards a more mature and diversified research and insights market. This evolution is characterized by broader accessibility to analytics services alongside the dynamic shifts in manufacturing and consumer demand.

Nitin Kamat, Chief Growth & Partnerships Officer at TAM Media Research and President of the Market Research Society of India, emphasized this transition stating:

“The shift from traditional data delivery to integrated, AI-enabled insights helps businesses act with speed and precision. Looking ahead, we anticipate the industry to evolve towards deeper adoption of advanced analytics and agentic AI, empowering India to excel in offering actionable strategic intelligence on the global stage.”

Insights on Analytics Growth

Within the sector, analytics has retained its position as the largest and fastest-growing segment in FY25, accounting for nearly 60% of the market share. This segment expanded at a remarkable rate of 14%, with over 90% of its demand stemming from international clients. The surge in analytics is largely attributed to the increased application of predictive modeling, customer lifetime value analysis, and econometrics.

As noted in the report:

"While traditional services like social media and web analytics have matured, digital platforms, cloud infrastructure, and AI-driven solutions now enable greater scalability, with Agentic AI powering autonomous, real-time insights and continuous optimization."

Segment Performance

The report underlines that custom market research experienced an 8% growth, while syndicated research observed a notable surge of 6%. Nevertheless, there are challenges on the horizon, particularly regarding media measurement. Traditional television metrics are facing increasing pressure due to the rapid adoption of digital and streaming platforms.

The Role of AI legalese decoder

In this rapidly evolving landscape of the research and insights industry, the integration of the AI legalese decoder proves highly beneficial. This innovative tool simplifies complex legal language, making it accessible for businesses. As the industry advances with AI and deeper analytics, organizations can utilize the AI legalese decoder to comprehend and navigate legal documents with ease. This is especially critical as companies engage with international clients and need to ensure compliance with diverse legal regulations.

By leveraging the AI legalese decoder, businesses can streamline their operations, focus on their core insights, and ensure that all legal frameworks are adhered to, thereby maximizing their growth potential and safeguarding their innovations.

In conclusion, as the research and insights industry in India prepares to embrace future advancements, the collaboration of AI technologies and tools like the AI legalese decoder will play a crucial role in facilitating informed decision-making and paving the way for continued growth and development.

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