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Business Travellers Embracing Longer Trips and Purposeful Travel Post-Pandemic

Business travellers are now opting for longer trips and more purposeful travel experiences following the upheaval caused by the pandemic, as highlighted by the leaders of the Advantage Travel Partnership.

The TMC network, currently convening at its annual conference in the Mexican paradise of Cancun, observed that while business travel was gaining momentum, there were notable shifts in travel patterns.

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Jo Lo Bue-Said, the CEO of the partnership, remarked, “The leisure sector is influencing the evolving landscape of business travel. Travellers now seek enriching experiences, driven by their leisure travel encounters.”

She continued, “Gone are the days of brief, whirlwind trips. Travellers desire extended stays, fostering a new appetite for business travel in a more immersive manner. The focus has shifted towards experiential travel.”

Andrea Caulfield-Smith, newly appointed as Advantage’s managing director of global business travel, added that corporate travel had rebounded to pre-pandemic levels.

“Customers are opting for longer stays with reduced flight frequency – resulting in increased ticket prices and transaction values,” Caulfield-Smith observed.

Andy Boorman, the consortium’s head of business development, shared insights with BTN Europe, stating, “There is a rise in purposeful travel. While bookings remain steady compared to a year ago, they are now for extended durations, featuring additional hotel stays and transportation arrangements by TMCs.”

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Advantage unveiled a new business travel white paper during its conference, focusing on enhancing collaboration among different segments of the corporate travel industry.

The white paper, a culmination of insights from Advantage’s Business Travel Symposium and input from consultancy Temoji, aims to address the growing fragmentation within the industry that poses challenges for TMCs, companies, and travellers.

To address these challenges, Advantage has introduced a framework to enhance relationships between buyers, TMCs, and suppliers, emphasizing concepts like partnership, purpose, and value, while striving to eradicate misunderstandings in these interactions.

Caulfield-Smith underlined the significance of supporting Advantage’s TMC members in excelling within a competitive business travel realm.

“Personalization emerged as a key theme during the symposium, with SME TMCs poised to deliver the tailored services that buyers seek,” she noted.

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