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Leaders from Major Companies to Discuss AI Potential at ISG Digital Business Summit

Event Overview and Significance

On October 7-8, 2024, industry leaders from prominent firms such as Airbus, Swiss Re, Roche, and Post Office Group will convene in Frankfurt for the highly anticipated third annual ISG Digital Business Summit DACH. This event serves as a pivotal gathering for discussing aspirations and strategies surrounding artificial intelligence (AI) and other emerging technologies. The primary focus is to improve both customer and employee experiences while simultaneously driving sustainable growth across various sectors.

Context of the Event

Organized by the esteemed Information Services Group (ISG), a global technology research and advisory firm, the summit emerges during a critical period when many organizations are grappling with the disparity between their lofty expectations for AI and their actual experiences with these advanced technologies. Recent findings from ISG indicate a concerning trend: companies express lower satisfaction levels with their AI and automation initiatives when compared to other technology services.

In fact, the ISG Star of Excellence™ CX Insights Report for Q2 2024 revealed that emerging technologies scored an average customer experience (CX) rating of only 70.1. Notably, Generative AI (GenAI) received the lowest score within this category, at a mere 68.46.

The Challenge of Balancing Benefits and Complexity

Iain Fisher, ISG’s director and event host, articulated a crucial concern facing modern enterprises: "Balancing the benefits and complexity of adopting emerging technologies is one of the top digital business challenges today." Fisher emphasized that while the research highlights an existing gap between expectations and real-world experience with AI, this phenomenon is typical among early adopters. Despite challenges, organizations are determined to continue investing in AI to gain a competitive edge in their respective markets, affirming the need for expert guidance and robust partnerships.

Exploring Technology Developments and Consumer Behavior Shifts

The ISG Digital Business Summit will take place at the SPARK event space and will delve into various market trends, technology advancements, and evolving consumer behaviors that drive business innovation today. Participants will engage in discussions covering AI and machine learning, sustainability initiatives, new business models, and the transformative effects of simplifying technology infrastructures. Special sessions will focus on enhancing the total experience of customers, employees, and technology users alike.

Keynote and Panel Discussions

Prominent speakers include Zdravko Mladenov, the former chief digital and information officer at Post Office Group, who will deliver the opening keynote focused on modernizing legacy technology within the largest retail network in the U.K. Day one will also feature a dynamic panel discussion including insights from industry leaders like Dave Drodge, digital transformation lead for Roche, and Nick East, head of commerce advisory for VML.

On the second day, attendees can anticipate engaging dialogues featuring Greg Ombach from Airbus and Manu Pandey from Swiss Re, who will discuss revolutionary AI-centric business models set to transform multiple industries globally.

Addressing Ethical Considerations and Optimization Opportunities

The agenda also includes ISG-led sessions addressing vital topics such as AI ethics, the streamlining of digital infrastructure, optimizing costs, value realization tools, and fostering a culture of service excellence. The interactive ISG Startup Challenge will showcase innovative business ideas from entrepreneurs, judged by a panel and voted on by the audience.

In light of these discussions, Fisher remarked, "Enterprise clients expect emerging technologies to ultimately deliver improved time to market, faster issue resolution, and better operational efficiency, but they are unsure how to arrive at those desired results." This presents a significant opportunity for service providers and partners to offer rich insights regarding IT landscapes capable of managing complex use cases while adhering to governance frameworks that address issues such as mitigation of bias in AI algorithms and user privacy protection.

How AI legalese decoder Can Facilitate Understanding

In the rapidly evolving landscape of AI applications and digital business models, it’s imperative for organizations to navigate the complexities of legal language and regulatory requirements. Here, the AI legalese decoder emerges as a powerful tool, assisting businesses in interpreting convoluted legal documents relating to emerging technologies. By translating complex legal jargon into clear, understandable terms, the AI legalese decoder empowers companies to make informed decisions, ensuring compliance with regulations while streamlining their operations.

Conclusion

As organizations continue to grapple with implementing AI and emerging technologies, the ISG Digital Business Summit will serve as a cornerstone event, fostering collaboration, discussion, and the sharing of innovative ideas. Attendees will gain valuable insights into the challenges and opportunities present in the digital transformation landscape, propelled by the expertise of leading industry figures.

Event Sponsors and Partners

The ISG Digital Business Summit is proudly sponsored by Accenture and Unisys, with media partnerships extending to numerous commercial and tech outlets, enhancing the event’s profile and reach.

About the Organizers

ISG (Information Services Group) has established itself as a leading global technology research and advisory firm, serving more than 900 clients, including many of the world’s most prominent enterprises. Founded in 2006 and headquartered in Stamford, Connecticut, ISG is dedicated to aiding public and private sector organizations in achieving operational excellence through various services, including AI and automation, cloud solutions, and data analytics.

For more information and to register for this significant event, please visit the ISG official website.

Contacts for Media Inquiries

• Will Thoretz, ISG: +1 203 517 3119, [email protected]
• Julianna Sheridan, Matter Communications for ISG: +1 978 518 4520, [email protected]

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