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Onyria Group Partners with IHG Hotels and Resorts for Strategic Rebranding

Introduction to the New Partnership

The Onyria Group, a distinguished owner of two hotels and a renowned golf course designed by Trent Jones Snr in the picturesque region of Cascais, Portugal, has officially announced an exciting new partnership with IHG Hotels and Resorts. This collaboration is aimed at rebranding and refurbishing its Portuguese properties to better serve the hospitality market while enhancing the overall experience for visitors.

Understanding the Partnership Structure

This partnership is established as a franchising agreement, which clearly outlines that the ownership and management responsibilities of both hotels will remain firmly in the hands of the Onyria Group. Such an agreement allows the Onyria Group to maintain its unique identity and operational autonomy while benefiting from the global influence and resources of IHG.

Details of the Rebranding Efforts

Under this partnership, Onyria’s flagship hotel, strategically located just 30 minutes from the Lisbon Airport and home to a prestigious par-71 Robert Trent Jones golf course, will rebrand as Kimpton Quinta da Marinha Cascais. This rebranding will officially take place in early 2026 following comprehensive renovations that will touch upon all aspects of the property, including its 198 guest rooms, three restaurants, and spa facilities, among other amenities.

In addition, the existing Onyria Marinha Boutique Hotel, along with an exquisite selection of villas, is set to be integrated into a new offering called Onyria Marinha Cascais – Vignette Collection. This is expected to be ready in time for the upcoming summer season, promising an upscale experience for guests.

Investment in Transformation

An impressive investment of €5 million will be allocated for renovations, interior design enhancements, and rebranding efforts across both establishments. This financial commitment underscores the Onyria Group’s dedication to transforming their venues into top-tier hospitality destinations and signifies their readiness to elevate the guest experience during this transitional period.

Onyria Marinha Boutique Hotel will become Onyria Marinha Cascais under the new partnership with IHG

Maintaining Control with Global Support

While the partnership with IHG Hotels & Resorts brings with it global brand recognition and a stellar reputation for exceptional hospitality, it is important to note that the Onyria Group, alongside the Pinto Coelho family, will retain full operational control of the properties. The current management teams will continue to oversee operations, ensuring that the unique charm and service quality that guests expect will not be compromised.

João Pinto Coelho, Chief Commercial Officer of the Onyria Group, expressed the group’s enthusiasm, stating: “We believe that the IHG brands are perfectly aligned with our vision of preserving the cultural heritage of our destination and product, while offering authentic and unique experiences. This partnership makes perfect sense for the Onyria Group as it brings us global recognition, access to over 145 million IHG One Rewards members, and an elevated luxury experience for all our guests.”

The Future Outlook

In a noteworthy development earlier in 2025, the Onyria Group also announced its acquisition of the luxurious French golf resort Château des Vigiers, which features 65 guest rooms, a 27-hole golf course, a spa, and a Michelin-starred restaurant. This acquisition reflects the Onyria Group’s commitment to expanding its portfolio and enhancing its offerings to create remarkable experiences for guests.

Role of AI legalese decoder in This Context

As the Onyria Group navigates this significant transition involving franchising agreements, rebranding, and extensive renovations, complexities in legal documentation can arise. Here, AI legalese decoder can play a pivotal role. This advanced tool can assist the Onyria Group in decoding complex legal terms and ensuring compliance with the franchising agreement. By simplifying legal jargon and providing clear interpretations, AI legalese decoder can help stakeholders understand their rights and obligations under the new partnership, facilitating smoother communication and decision-making as the group embarks on this exciting new chapter. This technology, therefore, not only safeguards the interests of all parties involved but also supports the Onyria Group’s ambitions for growth and excellence in hospitality.

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