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Testronic Fortifies European Centre of Excellence with Executive Appointments

This is a press release posted in addition to our usual editorial content.

Strengthening Leadership and Operational Depth

Leading games Quality Assurance specialist Testronic has recently announced a series of senior leadership appointments aimed at further strengthening its European Centre of Excellence. These strategic hires are designed to bolster the company’s operational prowess, enhance commercial leadership, and contribute to its long-term growth strategy within the rapidly evolving gaming industry.

Momentum Fuels New Appointments

This latest wave of appointments comes after a period of sustained momentum for Testronic. The company has been proactive in its expansion efforts, which notably included the enhancement of its Manila Centre of Excellence late last year. Additionally, the recent appointment of Mike Wallen as President and Main Board Director has set a strong foundation for ongoing growth.

Key Leadership Changes

Samantha Williams, who joined Testronic in 2025, has significantly expanded her responsibilities. Not only has she been serving as Chief Revenue Officer, but she has also taken on oversight of the European Centre of Excellence and will now serve as a Director on the Main Board. Williams is recognized as a highly respected global business leader and C-suite strategic advisor, with prior roles at major firms such as Meta and Accenture. Her appointment is pivotal in reinforcing Testronic’s commitment to cultivating long-term client partnerships, achieving commercial excellence, and driving sustainable revenue growth.

Enhanced Marketing Capabilities

In a move to further enhance Testronic’s marketing and partnership efforts, Beata Czarnacka has been appointed as Senior Marketing Manager. Based in Warsaw, Czarnacka brings a wealth of experience from her previous roles at renowned companies including Wargaming, Warner Bros, and Disney, ensuring that Testronic is well-equipped to navigate the competitive landscape of the entertainment and games sectors.

Client Management Expertise

Also joining the ranks in Warsaw is Pawel Ziajka, who will serve as Director of Managed Clients. Ziajka’s previous experience as a Board Member and Vice President at QLOC equips him with the client delivery and operational leadership skills necessary to enhance Testronic’s managed services across Europe, thereby reinforcing the company’s reputation for excellence in this area.

Expanding Operational Leadership

Meanwhile, Andie Chivers Goudie, who became part of Testronic’s leadership team in 2022 as Chief People Officer, has extended her responsibilities. She will now oversee all Operations while retaining her CPO role. Goudie also takes charge of the Asian Centre of Excellence in Manila, in addition to her position as a Board Director. This expanded role showcases Testronic’s understanding of the critical importance of the People organization in fostering operational efficiency globally.

Financial and Business Continuity Leadership

Testronic is also pleased to announce two significant appointments within its headquarters team. Sarah Bird has been promoted to Chief Financial Officer, bringing 14 years of financial leadership experience from both Testronic and the wider Catalis Group. Her invaluable skills in promoting growth and operational scalability will be integral to Testronic’s financial strategy.

Additionally, Colin Sellers joins as Business Continuity and Property Director, reporting directly to Goudie. Sellers holds a proven track record in operational and general management and is expected to bolster Testronic’s commitment to operational excellence globally. His extensive experience, including tenures at the BBC and the Institution of Engineering and Technology, makes him a pivotal addition.

CEO’s Vision for the Future

Sharon Baylay-Bell, CEO and Executive Chair of Testronic, stated:

"These appointments represent a significant investment in the future of our Testronic Board of Directors, our European Centre of Excellence, and our global leadership capability. Each individual brings exceptional experience and cultural alignment with Testronic. As we continue to scale following the expansion in Manila and the appointment of Mike Wallen, this team will play a critical role in furthering our long-term vision and ensuring we continue to deliver world-class QA and localization services to our partners around the globe."

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