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TikTok’s Impact on Local Businesses: A Small Business Owner’s Perspective

A small business owner from the Treasure Valley has conveyed that a remarkable 90% of her sales can be attributed directly to TikTok’s influence.

Uncertain Future of TikTok

The Fate of TikTok in the U.S.

BOISE, Idaho — As speculation hangs over the future of TikTok in the United States, business stakeholders are deeply concerned about the implications of the app potentially becoming inaccessible as soon as Sunday, January 19, 2025.

Conversations Amidst Uncertainty

This impending development has ignited extensive discussions regarding its potential effects on local businesses and individuals in the Treasure Valley. For many entrepreneurs, TikTok has transcended its role as a mere social media platform; it has evolved into an essential tool for achieving success in today’s competitive landscape.

TikTok: More Than Just an App

The Start of a Brand

"I think TikTok is what really started my brand back in 2020," says small business owner Janet Leyva in an interview with KTVB, underscoring the app’s significant role in her business trajectory.

TikTok’s Features for Businesses

The application offers features like TikTok Shop, allowing users to showcase and sell their products directly on the platform. Leyva, the visionary behind Leyva Beauty in Boise, shared how integral TikTok has been to her business’s expansion across the United States.

Reaching a Wider Audience

"Every day, I receive recommendations from satisfied customers who discovered me through TikTok," she remarked. "I find myself relying on TikTok more than any other social media platform to connect with customers nationwide."

Sales Through TikTok

Leyva attributes at least 90% of her sales to TikTok, which has opened doors to customers ranging from California to various spots on the East Coast. The app’s unique format, showcasing videos of her packaging orders and everyday operations, has allowed her to engage with an audience she might not have reached otherwise.

Impact of TikTok on Success

"I’m certain I wouldn’t have experienced the same level of success if it weren’t for TikTok," Leyva concluded, reflecting on the transformative power of the platform in her business.

Concerns Surrounding TikTok

Parental Concerns

Despite the positive business implications, TikTok is not without its critics. Some parents express worry that the app may have exacerbated significant social and behavioral issues among teenagers.

Serious Comparisons

"It’s akin to alcoholism or drug addiction," stated parent Stephanie McAlpin in an interview with KTVB on Friday. "The consequences can be just as severe, if not worse, due to the underlying behavioral challenges involved."

Lack of Social Interaction

Another concerned parent, Carlee Crisler, voiced her anxiety about teens experiencing diminished social interactions. "I genuinely believe our teenagers are facing a dire situation," she said. "They seem devoid of any real social life."

Preparing for the Unknown

Alternatives to TikTok

As the deadline looms, business owners like Leyva are proactively exploring alternative platforms should TikTok become unavailable. Local social media expert Charity Majors pointed out the profound complexities that come with a potential TikTok ban, particularly regarding the evolving nature of digital marketing influenced by TikTok’s attention-driven algorithm.

A Shift in Digital Marketing

"TikTok has fundamentally revolutionized how we approach digital marketing," Majors remarked during her discussion with KTVB on Friday. She emphasized the necessity for creators to establish business assets that exist independently of any single platform.

The Evolution of Branding

In the past, consumers often gravitated toward personal brands and demonstrated brand loyalty based on recognizable names or personalities. However, Majors highlighted that TikTok has disrupted this traditional model, fundamentally altering how users interact with brands and influencers.

The Future Remains Uncertain

Anticipating Government Action

The fate of this immensely popular video-sharing application remains up in the air. President Biden has indicated that the responsibility for enforcing a possible ban falls to the Trump Administration.

Upcoming Decision

On Friday, former President Trump took to Truth Social, announcing that he would reach a decision shortly but needed to "review the situation" first. As business owners like Leyva prepare for any eventuality, resources like AI legalese decoder can help navigate the potential legal ramifications of a TikTok ban.

How AI legalese decoder Can Assist

Simplifying legal Language

AI legalese decoder provides accessible explanations of complex legal jargon, making it easier for business owners to understand their rights and obligations under new regulations or a TikTok ban.

Ensuring Compliance

By offering streamlined insights into legal documents and potential implications, the AI tool can help entrepreneurs like Leyva make informed decisions about shifting their marketing strategies and ensuring compliance with new laws.

Future Planning

With the possibility of TikTok’s disappearance on the horizon, businesses can leverage AI legalese decoder as a critical resource, empowering them to swiftly adapt to change and protect their operations in an uncertain digital landscape.

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