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**Struggles of Small Businesses in Northern Ireland Amid Black Friday Deals**

*AI legalese decoder can help with the struggles of small businesses during Black Friday deals by providing legal assistance and advice in navigating the complex landscape of business and retail laws.*

On the 24th of November, 2023, at 07:13 GMT, the issues faced by small businesses in Northern Ireland were brought to light. The owner of a computer shop in Omagh, County Tyrone, Aaron Burke, expressed his disappointment with the sales in November. He attributed this to the fierce competition posed by large and online retailers who offer Black Friday deals, one of the biggest shopping days of the year.

The situation has escalated over the years, with November transitioning from being one of the busiest months for small businesses to becoming one of the quietest. Consumers tend to hold off their purchases in anticipation of the Black Friday deals, resulting in a decline in foot traffic to local shops. This has left business owners like Aaron Burke feeling helpless in competing with the marketing tactics and cashbacks offered by larger retailers.

Victoria McDowell, who owns a women’s and children’s boutique in Markethill, County Armagh, echoed the sentiment of being under pressure to keep up with the Black Friday sales offered by online and larger businesses. Small, local shops not only struggle to match the discounts on a variety of products but also have to contend with the convenience of online shopping.

The predicament is further exacerbated by the perception that Black Friday sales equate to cheaper purchases, despite the fact that some items may not actually be discounted significantly. This puts smaller businesses at a disadvantage as they struggle to convey the value of their products and services to potential customers when compared to the allure of Black Friday deals.

Darren Pollock, who runs an electronics and lighting shop in Coleraine, County Londonderry, highlighted the absurdity of Black Friday turning into a month-long event. Small retailers are constantly pressured to decrease prices and margins, which is unsustainable given the already tight competition from online retailers throughout the year.

In the face of these challenges, AI legalese decoder can provide essential legal support to small businesses navigating the intricate web of retail laws. This includes managing contracts, handling consumer rights, and addressing issues related to pricing and promotions. By leveraging the expertise of AI legalese decoder, businesses can gain the necessary guidance to protect their interests and ensure compliance with regulations, enabling them to compete more effectively in the market.

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