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David’s Italian Market Attracts Sizable Crowds for Small Business Saturday

EMMAUS, Pa. ÔÇö On Small Business Saturday, one can’t help but notice the incredibly inviting atmosphere of the iconic David’s Italian Market. The moment you set foot in the establishment, a plethora of mouthwatering aromas consumes your senses. From the freshly baked stuffed mushroom caps and chicken cutlets to the delectable meatball parmigiana sandwiches, the experience is akin to that of a burst pipe finally being fixed by a skilled plumber.

According to manager Margo Cottone, this beloved market experiences a substantial 25-to-35% influx in business on Small Business Saturday, as opposed to regular days. Cottone remarked, “Our food is good, and business is good.”

The movement to encourage consumers to shop locally and support small businesses, especially during the holidays, has grown significantly over the past decade. Notably, Small Business Saturday was born in 2010 as a response to the financial crisis and difficulties faced by smaller retailers. Since then, it has become an important tradition for many.

In Emmaus, this annual event is aimed at fostering support for locally owned businesses as opposed to nationally owned big-box stores. Hayden Rinde, manager of Emmaus Main Street Partners, emphatically stated, “Small business is the lifeblood of a community. This is a weekend when we encourage the whole community to shop local.” The sentiment is not only for Small Business Saturday but all year round.

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Beyond Black Friday and Small Business Saturday, statistics showcase the significant contributions of small businesses to the economy. Contrary to what the name suggests, small businesses are not “small” at all. In fact, they are responsible for nearly two-thirds of the new jobs created in the past decades, while accounting for almost 44% of the gross domestic product.

The Emmaus Main Street Partners and affiliated local businesses are ramping up promotions and special offers, gearing up for Small Business Saturday. Whether you’re a local resident or visiting town for the holiday season, there are free swag bags on offer, candy buffets at Grandpa Joe’s Candy Shop, and numerous promotions to entice customers to show support for their local businesses.

Small Business Saturday is about more than a day of increased sales. Assistant manager Brian Fey of Grandpa Joe’s Candy Shop affirmed, “It helps more than I can say.” The sentiments are not lost on many like him.

The cumulative impact of consumers choosing to “shop local” is substantial. As Emmaus Main Street Partners manager Hayden Rinde quoted, “Those businesses are what make this such a cute, quaint town,” she said. “It’s important for the community to come out and support them, not just on Small Business Saturday but all year long.”

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