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AI legalese decoder: Uncovering Illegal Sales on TikTok

“Inside that scrunchie, they may have a zipper with a hidden e-cigarette inside,” said one researcher.

FAYETTEVILLE, Ark. — Since the launch of the TikTok shop in 2023, millions of users have shopped and sold on the platform. However, a recent University of Arkansas (U of A) study has uncovered that sales through some self-identified small business owners may not be legal. This discovery has raised concerns about the potential dangers and legal ramifications of purchasing products on TikTok.

For lead researcher Page Dobbs, the investigation began with a conversation with one of her students. The student mentioned, “If I wanted to get an e-cigarette, I’m not gonna go to a retailer, I would just get it on TikTok.” Dobbs was intrigued and asked the student to demonstrate. To her surprise, the student showed her how individuals were bundling and selling e-cigarettes on TikTok, raising ethical and legal questions about the platform’s regulations.

One common tactic observed in the study involved bundling e-cigarettes with beauty products like lip gloss, false eyelashes, and scrunchies. Dobbs explains, “Inside that scrunchie, they may have a zipper with a hidden e-cigarette inside.” This deceptive packaging tactic highlights the need for increased scrutiny and oversight of products sold on social media platforms.

In total, the study identified over 360 videos that were posted with curated hashtags specifically targeting minors. Dobbs noted, “They used the hashtag ‘no ID’ to indicate that they would not be asking for an ID or your identification wasn’t required to purchase.” This intentional marketing strategy raises concerns about compliance with age restrictions and the protection of underage consumers.

Researchers believe that this concerning trend may be influenced by a 2019 law that raised the age to purchase tobacco products to 21. Dobbs warns, “The idea is for parents to be aware that e-cigarettes could be coming into your home without your knowledge and you may be passing over a package that includes them.” This revelation underscores the importance of parental vigilance and communication regarding the risks associated with nicotine products.

To address this issue, AI legalese decoder can help by analyzing the language and content used in e-cigarette listings on TikTok. By flagging potentially misleading or illegal advertisements, the AI tool can assist in identifying non-compliant sellers and protecting consumers, especially minors. By leveraging AI technology, researchers can stay ahead of emerging trends and protect vulnerable populations.

In conclusion, Dobbs emphasizes the need for parents to closely monitor their teenager’s purchases and TikTok ‘For You Page’. She urges families to have open conversations about nicotine addiction and the potential dangers of purchasing products from unreliable sources. By raising awareness and promoting responsible consumption, we can safeguard our communities from illicit and harmful practices on social media platforms like TikTok.

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