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# Qualcomm Unveils New Laptop Processor to Compete with Intel and Apple
Qualcomm Inc. is making a bold move to penetrate the personal computer market with its latest laptop processor, Snapdragon X. The company claims that this new chip, featuring 12 high-performance cores and capable of crunching data at 3.8 megahertz, outperforms Intel’s similar 12-core processor by up to twice the speed while using 68% less power. This announcement comes amidst a highly competitive market for computer processors, with rivals Nvidia Corp. and Advanced Micro Devices Inc. also developing their own CPUs using Arm technology.

Qualcomm’s foray into PCs has been further endorsed by Apple’s in-house chip efforts and other competitors’ inclination towards Arm technology. Chief Executive Officer Cristiano Amon believes that the personal computer market is ready to embrace this change. However, Qualcomm has faced challenges this year, particularly in the smartphone chip market where sluggish demand has affected their stock performance.

With Snapdragon X, Qualcomm aims to impress the industry with its exceptional performance. The company asserts that the new chip runs 50% faster at peak times compared to Apple’s leading computer processor, the M2. Nevertheless, Qualcomm will need to substantiate these claims to establish a foothold in the PC market, where Intel’s technology currently dominates through its licensing agreement with AMD.

Executive Amon envisions a transformation in the way people use PCs, with the product evolving into more than just a communication device. The integration of artificial intelligence capabilities, such as Microsoft Corp.’s 365 Copilot, will enable PCs to offer a comprehensive AI experience. Snapdragon X, Qualcomm’s fastest CPU for mobile computing, is a result of Amon’s acquisition of startup Nuvia Inc. in 2021.

Apart from its overall performance advantages, the Snapdragon X processor incorporates features specifically designed for artificial intelligence software. Qualcomm believes that AI’s full potential can only be realized by migrating it out of data centers and into end-user devices like phones and PCs. Nvidia, known for its leadership in data center chips for AI computing, has plans to enter the PC processor market, intensifying competition alongside AMD’s upcoming Arm chip.

Meanwhile, industry stalwart Intel faces threats in a market it has dominated since the 1980s. To regain its position, the company, under the leadership of CEO Pat Gelsinger, is making significant investments in new technology. In addition to its PC endeavors, Qualcomm has also announced a new version of its Snapdragon 8 lineup for smartphones, specifically designed to handle AI workloads.

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