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Cole Veeren and His Family Venture into Pallet Liquidation

A Unique Business Venture

ALPENA — At the start of this year, Cole Veeren embarked on an intriguing entrepreneurial journey with his family that has caught the attention of many in the community — pallet liquidation. This innovative business model involves purchasing truckloads of pallets filled with a mix of overstocked and returned items from popular retail chains such as Amazon, Target, and Dollar General.

The Size and Scope of the Pallets

The pallets that Veeren acquires are substantial, often reaching heights of five to six feet and measuring approximately three feet in length and width, although the dimensions can fluctuate depending on their origin. In his well-organized warehouse, Veeren meticulously sorts these pallets, preparing them for resale to a diverse customer base that ranges from individual buyers to small business owners.

Meet Mitten Liquidation

Veeren operates his business under the name Mitten Liquidation, alongside invaluable support from his mother, Alex Veeren, and her boyfriend, Archie Hill. Together, they run the operation out of a warehouse located in Hillman. While Alex and Archie handle the physical aspects of the business—such as moving and sorting the pallets—Cole engages more in the management side, overseeing logistics, organizing truckload purchases, and managing financial matters.

News Photo by Reagan Voetberg

Family Involvement

Adding to the familial atmosphere of the business, Veeren’s wife, Chelsea, and their two young sons, Roman and Atlas, often visit the warehouse. The children find exploration within the stacks of pallets entertaining, discovering various intriguing items on display.

Inspiration Behind the Business

Veeren’s interest in the pallet liquidation industry was sparked by YouTube videos he stumbled upon, featuring individuals buying and selling pallets. Captivated by the concept, he decided to give it a try with his family. “I thought it was pretty cool, and we did it a few times with family,” Veeren recounted, highlighting how the idea turned into a profitable family affair.

The Nature of Pallet Purchases

Veeren explains that often, they purchase truckloads that include specific products, particularly those returned or marked as overstock by Amazon. “Sometimes we buy trucks that are specifically just Amazon products like Amazon returns or overstock items,” he said. Recently, Alex and Archie were seen unloading a truck that was filled with pallets containing assorted tools.

“Every truckload is different,” he noted. “We receive deliveries from various retailers, including Walmart, Target, or Amazon.” One compelling aspect of purchasing pallets, however, is the inherent risk. You never truly know what will arrive on-site; some pallets are visibly packaged while others are tightly sealed and shrouded in cardboard.

News Photo by Reagan Voetberg

The Excitement of Surprise

The thrill of possibility adds a layer of excitement to the business model. "A box could claim to contain kitchen towels, but once you open it, it might hold something entirely different," Veeren remarked. Stories of customers stumbling upon brand new iPhones in Amazon mystery boxes have become part of the allure. The prevalence of quality brands, such as Milwaukee, in tool pallets adds to their desirability.

Veeren also showcased a Dollar General pallet featuring overstocks with a variety of products, including cosmetics, health items, and medications. Customers frequently prefer Dollar General pallets for the potential savings they offer.

Supporting the Community

In a significant way, Mitten Liquidation not only functions as a retail outlet but also benefits the community by allowing individuals to purchase products at lower prices. Many of Veeren’s customers resell the items they buy on platforms like Facebook Marketplace for their profit margin. “It’s actually pretty profitable,” Veeren explained. “You can make more money breaking down pallets and selling individual items than you can from selling entire pallets.”

News Photo by Reagan Voetberg

Future Goals and Family Legacy

Veeren hopes to eventually pass down Mitten Liquidation to his children. “That’s the goal,” he mentioned, “We are building something for them so they can step in as they grow older, gaining skills and responsibilities that will keep them focused and engaged.”

Prior to launching this business, Veeren’s career encompassed many roles, including software developer and cell tower technician. Reflecting on the balance of family time and entrepreneurship, he expressed mixed emotions: “It takes effort to run all of this, requiring time and energy, yet we thrive on doing it as a family unit.”

Navigating legal Considerations with AI legalese decoder

As small business owners like Veeren navigate the nuances of entrepreneurism, legal complexities can arise, particularly concerning contracts, liability issues, and consumer rights. This is where AI legalese decoder can offer invaluable assistance. By simplifying legal jargon and helping business owners grasp essential legal concepts, the AI legalese decoder can streamline the understanding of contracts and regulations surrounding pallet liquidation. This tool ensures that entrepreneurs like Veeren are well-informed and can navigate legal requirements effectively, helping them focus on growing their business and serving their community.

News Photo by Reagan Voetberg

Community Service and Future Aspirations

Veeren has established a charitable aspect to Mitten Liquidation by offering a donation bin for unwanted items. If items are unsold for a few weeks, he donates them to organizations like Goodwill. He is also in discussions with local food banks to facilitate food donations from pallets containing perishable goods.

With prices significantly lower than retail, these pallets are a lifeline for those who otherwise struggle with the rising costs of everyday items. “These days, everything is expensive,” Veeren commented. “Buying new isn’t always feasible for many people.”

Ultimately, Veeren is focused on community support with Mitten Liquidation at the forefront of his mission. “The whole goal of this is to help the community as much as we can,” he emphasized, showcasing his dedication to making a positive impact in the lives of those around him.

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