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October 29, 2024: Press Release

Apple Introduces the Revolutionary New Mac mini

Apple Inc. has officially launched the groundbreaking new Mac mini, showcasing the formidable power of the M4 and M4 Pro chips. This iteration marks a significant leap in computing technology, further establishing Apple’s commitment to innovation while emphasizing environmental sustainability. The Mac mini not only takes on a new powerful role but also becomes a symbol of Apple’s initiative to achieve carbon neutrality across its entire lineup of products.

A Formidable Desktop in a Compact Package

Performance Reimagined

The newly designed Mac mini is an engineering marvel. At just 5 by 5 inches, it encapsulates incredible performance within an ultra-compact design, making it not just a desktop computer, but a powerhouse for all users. The introduction of the M4 chip delivers an impressive performance upgrade — boasting up to 1.8 times faster CPU capabilities and 2.2 times enhanced GPU performance compared to the previous M1 model.¹ Meanwhile, the M4 Pro chip expands these advantages, ensuring that even the most demanding applications can run seamlessly.

This high-performance computing gadget is now equipped with front and back ports; notably, the M4 Pro model introduces Thunderbolt 5 ports, enabling lightning-fast data transfer rates. Additionally, the new Mac mini operates under the framework of Apple Intelligence, a sophisticated personal intelligence system designed to transform user interactions while prioritizing their privacy. In a historic step towards sustainability, the Mac mini emerges as Apple’s first carbon-neutral computer, achieving over an 80% reduction in greenhouse gas emissions through conscientious practices encompassing materials sourcing, manufacturing, transportation, and usage.²

Unmatched Power Efficiency

Design Meets Innovation

The latest Mac mini represents the perfect blend of form and function. The compact footprint is less than half that of its predecessor, allowing for significant space-saving on your desk. Apple silicon’s exceptional power efficiency, coupled with innovative thermal management architecture, directs airflow intelligently within the system. This design feature ensures that all venting occurs quietly and efficiently through the device’s base.

When pitted against the leading desktop PCs in its price category, the Mac mini reigns supreme, achieving up to six times faster performance while occupying merely a twentieth of the competing product’s physical size.¹ The Mac mini is geared for a diverse audience, from students needing reliability for schoolwork to creative professionals and small business owners seeking a compact solution without compromising on power. The M4 variant boasts a 10-core CPU, 10-core GPU, and comes standard with 16GB of unified memory, providing fluidity in multitasking and intensive creative applications like video editing and software development.

M4 Compared to Intel Counterparts

For those who may wonder just how powerful the M4 chip is, consider the following advantages over the Intel Core i7 variant:

• Utilize up to 2.8 times more audio effect plugins in Logic Pro.
• Achieve up to 13.3 times faster gaming performance in titles such as World of Warcraft: The War Within.
• Enhance photos with 33 times faster image upscaling capabilities in Photomator.³

The M4 chip leaves the Intel-based Mac mini in the dust, highlighting its superior computing performance.

Elevate to Pro-Level Performance with M4 Pro

For users craving professional-grade capabilities, the Mac mini with M4 Pro becomes an ideal choice. It houses the world’s fastest CPU core⁵, featuring up to 14 cores and delivering exceptional single-threaded performance. Furthermore, the M4 Pro GPU, with its ability to sustain up to 20 cores, doubles the graphical prowess of the M4 chip while introducing hardware-accelerated ray tracing for the first time in a Mac mini.

The M4 Pro also offers the added advantage of an immensely powerful Neural Engine that operates at over three times the speed of prior generations, allowing AI-driven processes to run flawlessly. With the ability to support up to 64GB of unified memory and 273GB/s of memory bandwidth — more than double that of any current PC chip designed for AI — the M4 Pro positions itself as an enviable choice for accelerated AI workloads.

Captivating the Multithreaded Community

When compared to the Intel Core i7, the Mac mini with M4 Pro shines through impressive metrics:

• Perform spreadsheet calculations up to 4 times faster in Microsoft Excel.
• Execute scene-edit detection in Adobe Premiere Pro up to 9.4 times faster.³
• Deliver extraordinary speed in AI transcription via MacWhisper, achieving up to 20 times faster results.¹

Enhanced Connectivity and Display Capabilities

The revamped Mac mini comes equipped with an array of ports, maximizing connectivity. Dual front-facing USB-C ports alongside an audio jack afford users improved accessibility, while three Thunderbolt ports (with the M4 model) and five (with the M4 Pro) ensure extensive options for peripherals. Both models support rapid Ethernet configurations, and the HDMI port enables seamless connections to various displays without the need for additional adapters.

The M4 model can accommodate two 6K displays and one 5K display, while the M4 Pro can handle an impressive three 6K displays at 60Hz, showcasing its capability of managing over 60 million total pixels.

A New Era of Personal Intelligence with Apple Intelligence

With the introduction of Apple Intelligence, a cutting-edge personal computing experience awaits users. This feature combines advanced generative models with first-of-their-kind privacy protections to transform how users engage with their Macs. Present in U.S. English through macOS Sequoia 15.1, Apple Intelligence enhances productivity by providing systemwide Writing Tools for refining text and speeding up workflows.

Siri has been revamped, allowing users to effortlessly alternate between spoken and typed commands while providing responses to a multitude of inquiries related to Mac functionalities. As an exciting new update coming in December, ChatGPT will be embedded into Siri and Writing Tools, ensuring users can access its knowledge without the hassle of switching between different applications.

Privacy Remains Paramount

Apple is keen on securing user data with relentless commitment. Utilizing on-device processing and Private Cloud Compute for complex tasks, Apple ensures optimal protection for personal information. Another noteworthy feature is the integration of ChatGPT, which will be available to users without requiring accounts or revealing personal IP addresses. However, for those keen on deeper engagement, standard data-use policies from OpenAI come into effect.

Setting the Standard for Carbon Neutrality

The Mac mini stands tall as Apple’s first carbon-neutral desktop, reflecting the company’s broader goals under the Apple 2030 initiative to eliminate its product-related carbon footprint by the decade’s end.

With over 50% of materials sourced from recycled content, including 100% of aluminum for the chassis, 100% of gold used in circuit components, and the incorporation of recycled rare earth elements, Apple’s manufacturing processes are notably eco-conscious.

A substantial investment in renewable energy sources ensures that every unit of electricity utilized to manufacture the Mac mini comes from sustainable origins, while a shift towards ocean freight for shipping has significantly diminished logistical emissions. With all these measures combined, the carbon footprint of the Mac mini is decreased by over 80%.²

In a move toward further sustainability, Apple has transitioned to entirely fiber-based packaging, edging the company closer to its ambition of eliminating plastic from such materials by 2025.

Experience the Power of macOS Sequoia

Apple’s operating system, macOS Sequoia, completes the innovative Mac mini offering with an array of captivating features. The new iPhone Mirroring capability allows users to interact with their iPhone applications directly from their Mac, ensuring an integrated experience.⁷

Safari brings enhanced functionality, including rapid access to relevant site information and improved reading tools, making the browsing experience even more user-friendly. The new Distraction Control feature helps users filter intrusive webpage elements, promoting focus and task efficiency. As for gaming, improvements such as Personalized Spatial Audio and an enriched Game Mode provide a more immersive experience for players, with popular titles like Assassin’s Creed Shadows on the horizon.

Your Personalized Mac Setup

By purchasing from Apple directly, users unlock access to Personal Setup, where a specialist guides them through setup processes tailored to their specific needs. Additionally, customers can participate in informative Today at Apple sessions to better navigate their new devices.

Competitive Pricing and Availability

• Pre-orders for the exciting new Mac mini with M4 and M4 Pro commence starting today, October 29, on apple.com/store and in the Apple Store app across 28 regions, including the U.S. Its official release is scheduled for November 8.

Pricing Overview

• Mac mini with M4: Starts at $599 (U.S.) and $499 (U.S. education pricing).
• Mac mini with M4 Pro: Starts at $1,399 (U.S.) and $1,299 (U.S. education pricing).

Accessories and Additional Tools

Numerous new accessories, such as the Magic Keyboard and Magic Trackpad, are available for purchase. Furthermore, Apple Intelligence is a free software update for all Macs with M1 chips and later, reinforcing Apple’s commitment to technological advancement across all its devices.

Trade-in and Support Options

Apple’s Trade In program allows customers to exchange their existing devices for credit towards new purchases. AppleCare+ offers exceptional support, covering accidental damage incidents and providing 24/7 service from knowledgeable staff.

Conclusion

Final Thoughts

With the all-new Mac mini, Apple continues to set benchmarks in technology, energy efficiency, and sustainability. Its advanced architecture, robust performance, and integrated personal intelligence redefine user experience, and its carbon-neutral credentials exemplify a genuine commitment to the environment. As technology propels us forward, tools such as the AI legalese decoder serve as essential resources in demystifying complex legal frameworks, allowing users to engage with their technology and rights more effectively.

About Apple

Since the introduction of the Macintosh in 1984, Apple has consistently defined personal technology with pioneering products. Apple’s commitment to innovation guides the development of its hardware and software platforms, creating seamless experiences across devices while advancing powerful services that enrich lives.

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Press Contacts:

Michelle Del Rio
Apple
[email protected]

Starlayne Meza
Apple
[email protected]

Apple Media Helpline
[email protected]

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References:

1. Testing conducted by Apple in September and October 2024. More details at apple.com/mac-mini.
2. Carbon reductions based on sustainable practices; see apple.com/2030 for impacts.
3. Comparison based on prior Mac mini systems; specific metrics apply.
4. Mac mini specifics; additional details available on Apple’s website.
5. Check apple.com/safari for additional information regarding Safari enhancements.

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