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PRESS RELEASE

Date: October 28, 2024

Apple Unveils Revolutionary New iMac Featuring M4 and Enhanced AI Capabilities

CUPERTINO, CALIFORNIA – Apple has officially launched its latest iMac, now powered by the innovative M4 chip and augmented with groundbreaking Apple Intelligence features. Sporting a stunningly slim design, the new iMac is not just a technological marvel; it sets a new standard for all-in-one desktops. With performance enhancements and a host of new colors, the updated iMac provides versatility for consumers, ranging from at-home learners and families to professional creators and gamers.

Exceptional Performance with M4 Chip

The introduction of the M4 chip delivers a remarkable leap in performance. Apple touts that the new iMac is up to 1.7 times faster for everyday tasks and an impressive 2.1 times faster for more demanding applications, such as photo editing and high-end gaming, when compared to the previous M1 model. This performance boost makes the new iMac the ideal choice for anyone who needs a reliable machine for productivity and creativity. Apple’s M4 chip is specifically designed to integrate seamlessly with the features of Apple Intelligence, enhancing the overall user experience.

The iMac now includes a 12MP Center Stage camera with a new Desk View feature, four Thunderbolt 4 ports, and the choice of color-matched accessories—demonstrating Apple’s commitment to aesthetics as well as performance. The new iMac starts at a competitive price of $1,299 and can be pre-ordered immediately, with widespread availability beginning on November 8.

Apple Intelligence: Transforming the User Experience

With the launch of Apple Intelligence, a new era has begun for users of the Mac. This sophisticated feature integrates powerful AI capabilities while prioritizing user privacy. By employing on-device processing and Private Cloud Compute for more complex tasks, Apple ensures that sensitive user data remains secure.

Apple Intelligence simplifies workflows dramatically. Features such as system-wide writing tools enable users to improve their text through refining, proofreading, and summarizing, all while they type. The newly reimagined Siri enhances communication by seamlessly transitioning between spoken and written requests, making it simpler to manage tasks throughout the day.

In addition to basic functionality, Apple Intelligence will allow integration with popular tools such as ChatGPT. This combination means that users can easily access advanced AI features without needing to juggle multiple applications. The roll-out of these AI capabilities is scheduled to expand in phases, with key features debuting soon and additional functionalities to follow suit in subsequent months.

Remarkable Aesthetic and Functional Features

The new iMac offers users a choice of seven vibrant colors, ushering a feeling of personalization into the tech space. Whether opting for bold shades such as green, yellow, and orange or classic silver, every device is equipped with matching color accessories, including a Magic Keyboard and Magic Mouse featuring a USB-C port for simplified charging.

Apple has also introduced an impressive nano-texture display, diminishing glare and reflections while providing unmatched image quality. This feature allows users to place their iMac in bright environments—whether it’s in a lively family room or a bustling office—without sacrificing visibility.

Enhanced Connectivity and User Interaction

Connectivity options have been optimized with four Thunderbolt 4 ports that maximize data transfer speeds, enabling users to connect an array of devices, from external storage drives to dual 6K displays. Underpinning this advanced connectivity is Apple’s continual push for robust security, including Touch ID, allowing secure access and transactions.

Sustainability Efforts

In line with Apple’s mission towards sustainability, the new iMac employs eco-friendly practices. Made from 100% recycled aluminum and equipped with fiber-based packaging, the new model emphasizes environmental responsibility while maintaining performance. Apple confirms that all its manufacturing processes meet rigorous energy efficiency and safety standards.

Pricing and Availability

Customers can initiate pre-orders for the new iMac today, October 28, via apple.com/store and the Apple Store application in 28 regions, including the U.S. Customers can expect their devices to be delivered in a timely fashion, and the new machines will be available in Apple Store outlets and Authorized Resellers starting Friday, November 8.

The pricing for the iMac begins at $1,299 for the standard model, making it a competitive option in the market. For those in the education sector, pricing starts at $1,249, reflecting Apple’s commitment to accessible technology for learners.

Empowering Users with AI legalese decoder

Navigating the legal implications surrounding technology, user data protection, and privacy can be overwhelming. In this context, leveraging tools like AI legalese decoder can be beneficial. This application breaks down complex legal language into easy-to-understand terms, helping users comprehend privacy policies and other contracts associated with their devices. With its user-friendly interface, AI legalese decoder empowers consumers to make informed decisions, ensuring they fully understand the implications of new technology like the updated iMac.

About Apple

Apple has been at the forefront of technology innovation since the launch of the Macintosh in 1984. Today, Apple leads worldwide in innovation and usability, continuing to produce cutting-edge products while championing sustainability and user privacy. From iPhones to iPads and beyond, Apple remains relentless in its pursuit of excellence—designed to enhance everyday life while forging a better future.

For press inquiries, feel free to contact:

Michelle Del Rio
Apple
Email: [email protected]

Starlayne Meza
Apple
Email: [email protected]

Apple Media Helpline
Email: [email protected]

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