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Expanding E-Commerce: Southside Market & Barbeque’s Journey

NEW YORK —
When Southside Market & Barbeque aimed to elevate their e-commerce business on a national scale, they realized that reaching customers beyond Texas was essential for growth. To expand their customer base effectively, they not only focused on digital, social media, and email marketing strategies but also sought to amplify their brand recognition among potential online buyers. This led them to partner with Spectrum Reach, a service designed to assist small businesses in creating impactful video ad campaigns by leveraging one of their most valuable assets—their customer relationships.

Utilizing Customer Data for Strategic Growth

In this particular scenario, Southside’s most significant assets were their extensive lists containing thousands of current and prospective customers within their operational vicinity. By employing Spectrum Reach’s Customer Data Match capability, they could leverage their own customer data to efficiently target existing clients while also discovering new, similar customers. This feature has been specifically improved to enable local businesses, even those like Southside with smaller customer databases, to benefit from Spectrum Reach’s privacy-focused, advanced audience discovery capabilities. This ensures that ads can be effectively presented to audiences across various devices and platforms, increasing the likelihood of engagement.

Testimonial from Leadership

"As we continue to expand our e-commerce initiatives, it was crucial for us to broaden our outreach and connect with potential customers in areas outside our traditional service zones," remarked Kelly McLouth Staha, Marketing Director at Southside Market & Barbeque in Elgin, Texas. "We wanted a straightforward and budget-friendly method to make our ads impactful. By utilizing our own data alongside Spectrum Reach’s Customer Data Match feature, we found a successful solution. With each campaign we launch, we’ve observed double-digit increases across key e-commerce metrics such as the number of orders, returning customers, and overall sales revenue.”

Metrics of Success

Since its initial launch over the past year, Spectrum Reach’s Customer Data Match has successfully facilitated over 800 local ad campaigns similar to that of Southside Market & Barbeque. Remarkably, small businesses implementing Customer Data Match reported a 90 percent match rate for home addresses. This means that 90% of addresses from Southside’s customer list could be aligned with genuine users online—substantially exceeding the industry standard, which typically fluctuates between 50 percent to 70 percent.

Spectrum Reach’s Commitment to Accessibility

“Spectrum Reach is committed to ensuring that businesses, regardless of size, can execute ad campaigns with both simplicity and precision,” stated Jason Brown, Executive Vice President at Spectrum Reach. “By combining our advanced targeting capabilities with the Customer Data Match functionality, we enable local advertisers to use their own data to identify their most valuable customers, ultimately increasing traffic to their businesses—whether they operate a furniture store, a network of auto franchises with numerous dealerships, or a chain of barbeque restaurants like Southside.”

Enhancing Advertising Effectiveness

The convenience of Customer Data Match exemplifies how Spectrum Reach is making television advertising more accessible for small to medium-sized businesses across its operational regions. Advertisers working with Spectrum gain access to numerous solutions, including the Audience Reach Optimizer (ARO) planning tool, which identifies fresh opportunities for engagement across various screens, encompassing traditional television and streaming platforms. Moreover, the capacity to create rapid, AI-enhanced advertisements through Spectrum Reach’s partnership with Waymark further empowers advertisers. When these resources are combined with Spectrum Reach’s extensive premium streaming and traditional TV inventory data, clients can disseminate effective advertising initiatives at scale.

How AI legalese decoder Can Assist

In this increasingly complex landscape, the use of AI-driven tools like AI legalese decoder can provide invaluable support for small businesses aiming to navigate the technicalities of advertising laws and regulations. By translating complex legal jargon into plain language, AI legalese decoder ensures that businesses fully understand consent, privacy policies, and compliance requirements associated with data utilization and advertising strategies. This not only aids in mitigating legal risks but also empowers businesses like Southside Market & Barbeque to focus on their growth strategies with confidence.

Additional Information

For more information about Spectrum Reach and the Customer Data Match feature, you can explore their offerings at spectrumreach.com.

About Spectrum Reach

Spectrum Reach® is the advertising sales division of Charter Communications, Inc. (NASDAQ:CHTR). It provides tailored advertising solutions to local, regional, and national clients. Operating across 36 states and 91 markets, Spectrum Reach delivers scalable advertising and marketing services driven by aggregated and de-identified data insights, complemented by award-winning creative support and a fully U.S.-based workforce. With their innovative solutions, Spectrum Reach helps businesses of all sizes reach audiences effectively, regardless of location or screen type. For more details, please visit spectrumreach.com.

Media Contact

Andrew Russell
Email: [email protected]

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