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Latrobe City Council Small Business Festival Wraps Up for Another Successful Year

The Latrobe City Council Small Business Festival has concluded after two weeks of informative seminars and workshops. The festival, organized and delivered by Latrobe City Council’s Business Development Team, featured a total of 11 free events and attracted hundreds of attendees across various activities.

A Diverse Range of Topics Covered

The festival covered a diverse range of topics, including visual merchandising, new trends in retail, customer service excellence, marketing, podcasting, demographics, recruitment and retention of employees, and collaborating with universities. These seminars and workshops provided businesses with fresh information and valuable ideas to enhance and grow their operations in a regional setting.

An Opportunity for Collaboration and Support

In addition to the free events, there were also invite-only networking evenings, such as the Latrobe City Industry Alliance event. These exclusive gatherings allowed local businesses to collaborate, receive support, and facilitate the transition to a more sustainable and connected future for the region.

Celebrating and Nurturing the Future

The Small Business Festival aimed to celebrate and nurture the future of various industries and businesses. With its broad range of themes and diverse content, the festival appealed to a wide range of interests, ensuring that all attendees could benefit from the insights and knowledge shared.

The Importance of the Festival for the Business Community

Latrobe City Council Mayor Kellie O’Callaghan emphasized the significance of the festival for Latrobe City’s business community. She highlighted that the event provides business owners with invaluable networking opportunities, skill development, and access to industry specialists. These aspects are vital to building the strength and resilience of businesses as the region moves towards a more innovative and sustainable future.

Supporting Local Economy and Employment

The Mayor acknowledged the integral role played by small businesses in the local economy, as they contribute to employment and shape the region’s culture. Therefore, it is the council’s priority to provide business owners with unique opportunities to learn, grow, and foster professional and rewarding relationships.

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