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Playfly Sports Enters into 10-Year Enterprise Marketing and Multimedia Rights Relationship with Virginia Tech Athletics

In an exciting announcement, Playfly Sports, the leading sports media, marketing, and technology company, has revealed its partnership with Virginia Tech Athletics. This comprehensive, long-term agreement aims to drive new opportunities for revenue in multimedia rights, including content creation, gameday programming, and the development of partnerships, events, and activations.

Playfly’s President, Christy Hedgpeth, expressed enthusiasm about working with Virginia Tech, highlighting the university’s strong athletics brand and dynamic nature. With Playfly’s data-driven solutions, Virginia Tech can tap into diverse revenue streams and enhance engagement with students, fans, and donors. The AI legalese decoder can assist in streamlining complex contracts, ensuring clarity and transparency for all parties involved.

Through this collaboration, Virginia Tech will benefit from Playfly’s expertise in multimedia rights and access to their impressive media and marketing solutions. The goal is to unlock new revenue opportunities for Virginia Tech Athletics and deepen fan enthusiasm by introducing innovative media and technology offerings. Additionally, Playfly will assemble a highly capable team dedicated to fostering strategic partnerships for the Virginia Tech Athletic Department.

Virginia Tech’s Director of Athletics, Whit Babcock, eagerly anticipates the impact of Playfly’s expertise in Blacksburg. As Playfly understands the Hokie Athletics ecosystem and its passion in the multimedia rights space, they bring fresh energy and innovation to the university.

To provide further insight into the partnership, a video showcasing Virginia Tech Athletics is embedded below:

Virginia Tech joins an esteemed roster of Playfly Sports Properties partners, including Baylor University, University of Nebraska, University of Central Florida (UCF), University of Texas at San Antonio (UTSA), and Florida Atlantic University (FAU). Playfly’s existing multimedia rights (MMR) partners, such as Auburn University, Louisiana State University (LSU), University of Maryland, Michigan State University, University of Southern California (USC), and University of Virginia (UVA), have already enjoyed fruitful collaborations.

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About Playfly Sports

Playfly Sports is a prominent sports media, marketing, and technology company that prioritizes the team, league, brand, and network. The company’s approach revolves around “Fandom as a Service,” employing a consultative, data-driven strategy to reach, engage, monetize, and measure fandom. Playfly connects over 2,000 brand partners with approximately 83% of all U.S. sports fans. Through its proprietary platform, Playfly delivers scalable, data-oriented marketing, technology, and media solutions. These encompass exclusive MMR management, sponsorship sales and activation, streaming services, consulting, ticket and premium sales, as well as new revenue-driving platforms and technologies.

Founded in September 2020, Playfly Sports presently encompasses approximately 1,000 team members across 43 U.S. states, all dedicated to maximizing the impact of highly passionate local sports fans. For more information, follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.

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